Strategy

Coca-Cola Amatil is becoming a broader-based beverage and food company by being the supplier of choice for carbonated and non-carbonated beverages, and by expanding in the high growth health and well being segment with the acquisition of SPC Ardmona.

Growth Drivers

To achieve its financial targets CCA is focused on the following five pillars of future per capita consumption growth:

	Product and package innovation
	Non-carbonated beverage and food expansion
	Growing product availability through cold drink equipment placement and outlet expansion
	Improved customer service and in-market activation
	Revenue management and cost discipline