At Coca-Cola Amatil, our ambition is to be a Regional Beverages Powerhouse, creating millions of moments of happiness and possibilities every day. This reflects our passion for our business and the optimism we apply to everything we do.
Along with creating moments of happiness and possibilities every day we are also focused on creating long term value, both for our shareholders, and for our society.
We have always committed to creating and protecting shareholder value. But today the purpose of a company is to create value for all stakeholders, including employees, customers and society as a whole. And our shareholders expect this of us too.
We talk about how we do this through our AMATIL VALUE PROPOSITION. We believe our approach to sustainability and creating value for society is completely integrated and consistent with the delivery of value to shareholders. This means that as we pursue growth, we do so through the lens of seeking positive impacts for our people, customers, partners, consumers, the environment and our community.
Our Value Proposition is made up of five important, interconnected drivers:
Our performance in these areas determines our success in delivering value both to our shareholders and to our society.