Amatil X

Amatil X

At Coca-Cola Amatil, we create millions of moments of happiness and possibilities every day. With Amatil X, we aim to create millions more.

Amatil X is Coca-Cola Amatil's corporate venturing platform. Established in 2018, Amatil X helps us identify, work with, and invest in start-ups and build entrepreneurial capability across Coca-Cola Amatil.

Our multimillion-dollar corporate venturing fund sits at the heart of Amatil X. As a strategic investor, Amatil X seeks to identify new technology solutions and business models that create synergies with our business and present future growth opportunities.


Amatil X invests in tech start-ups at various stages of development – typically from Seed to Series B funding rounds. The solutions must be easily scalable, respond to the changing consumer and fit with our areas of investment.

Amatil X is sector-focused and seeks to make strategic investments in the following areas:

  • Disruptive Distribution Models
  • Smart & Sustainable Packaging
  • Data-derived Solutions for (Amatil) Customers
  • Direct to Consumer Solutions
  • Future Oriented Sales Channels


The Amatil X Academy is our flagship program in Indonesia. The Amatil X Academy is a six month internal accelerator which drives innovation to improve our business operations and the way we service our customers. It uncovers the best ideas from across the business and gives our employees the opportunity to develop these through a structured program.

Learn more and discover how you can partner with Coca-Cola Amatil here.