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Portfolio boosted by Russian Standard Vodka

The world’s number one premium Russian vodka, Russian Standard Vodka, will be added to CCA’s market-leading Australian spirits distribution portfolio, following a new agreement with brand owner Roust.

The world’s number one premium Russian vodka, Russian Standard Vodka, will be added to CCA’s market-leading Australian spirits distribution portfolio, following a new agreement with brand owner Roust.

From August 3, the Russian Standard Vodka range (comprising seven skus) will further boost CCA’s premium portfolio, which now includes a range of luxury, award-winning Japanese whisky brands from Beam Suntory, including Yamazaki, Hakushu and Hibiki.

Said Shane Richardson, CCA’s Managing Director, Alcohol & Coffee, “Today’s discerning consumers are looking for quality and choice and our ambition is to be the best in the industry for our customers and brand partners.

“Across our entire spirits and RTD portfolio, we believe we can offer a winning combination of unrivalled choice, from market leaders through to some of the fastest-growing brands in emerging segments. This is a very exciting time for us and we’re delighted to welcome the Russian Standard Vodka range as an excellent addition to our already exciting portfolio.”

The expanded Beam Suntory portfolio was integrated into CCA’s existing market-leading Australian spirits and RTD distribution portfolio on July 1 this year, under a new agreement that extended the existing partnership between CCA and Beam Suntory in Australia by a further two years, to 2025.

From the four-time IWC Distiller of the Year*, Yamazaki is the number one Japanese whisky in Australia and the biggest selling premium whisky in Japan. Reflecting its extraordinary quality, the Yamazaki Sherry Cask 2013 single malt was recently named as the best whisky in the world by the world’s leading whisky guide, Jim Murray’s Whisky Bible.

In addition to Russian Standard Vodka, the global leader in authentic Russian premium vodka, CCA has also reached agreements to add WKD (made with triple distilled vodka and real fruit flavours) and Zubrowka Vodka, the world’s fifth fastest growing spirit brand and number one spirit brand in Poland, to its market-leading spirits and RTD range.

In Australia, the spirits and RTD market is worth $5.5 billion in retail turnover and the CCA distribution portfolio has built market share to more than 20 per cent. Source: Spirits and RTD sales value, Aztec.
* International Spirits Challenge, Distiller of the Year 2010, 2012, 2013 and 2014