MyCCA Contact Us
$8.82
CCL Share Price As at 2020-05-26 18:38:54

$8.96

^ $-0.14/ -1.56%

Mount Franklin presents The Nation's Hydration

Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’.

Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’.

The campaign features popular Aussie actor Josh Lawson and Australian media personality and ‘Mount Franklin’ Lightly Sparkling ambassador Jennifer Hawkins. It was created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.

Victoria Fraser, Group Marketing Manager CCA Brands said Mount Franklin has been keeping Australians hydrated for almost 30 years.

“This campaign gives the brand a fresh new tone that breaks water category conventions by adding some humour and spirit,” she said.

“Mount Franklin is Australia’s favourite water brand, it’s available everywhere, everyone knows it, and we think it’s time to celebrate it.”

Watch the 90-second launch spot here: https://youtu.be/jauW5enjUnk