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Coca-Cola Amatil and Molson Coors in new Miller deal

Coca-Cola Amatil and Molson Coors International have announced that from today, October 12, Miller Genuine Draft and Miller Chill will be distributed in Australia exclusively by Coca-Cola Amatil, as a part of a new agreement between the two companies.

Coca-Cola Amatil and Molson Coors International have announced that from today, October 12, Miller Genuine Draft and Miller Chill will be distributed in Australia exclusively by Coca-Cola Amatil, as a part of a new agreement between the two companies.

The Miller brand is the fourth biggest Premium International beer in Australia. Its addition to the Coca-Cola Amatil beer portfolio is hugely significant for Amatil’s Alcohol & Coffee business.

Said Coca-Cola Amatil’s Managing Director of Alcohol and Coffee Shane Richardson, “This new agreement deepens our existing relationship with Molson Coors, now the world’s third largest brewer, and represents an exciting step in our journey to grow our beer business across Australia.”

The move is part of a new long-term sales and distribution agreement between Coca-Cola Amatil and Molson Coors International, a division of Molson Coors which today acquired the global rights to the Miller brand portfolio.

Said Stewart Glendinning, CEO of Molson Coors International, “As we welcome the world-famous Miller family of brands into our business globally, we are thrilled to be renewing our partnership with Coca-Cola Amatil.

“For nearly three years, Amatil has done an incredible job introducing the Australian market to Coors and Blue Moon, and we’re excited to continue our work together as we seek to further delight Australian beer drinkers with Miller Chill and MGD.”

Said Coca-Cola Amatil’s Group Managing Director Alison Watkins, “Our relationship with all of our brand partners is built on collaboration, trust and an aligned view on what future success looks like. We have achieved great momentum in our alcohol business over the last two years and this agreement is representative of the type of growth opportunities available within this sector.”

Coca-Cola Amatil and MCI have been brand partners since 2013 when Amatil re-entered the beer market, with the agreement giving Amatil distribution rights to the Molson Coors beer portfolio, including Coors and Blue Moon. The newly strengthened partnership will see Amatil retain the distribution rights for these brands with the addition, from today, of Miller Genuine Draft and Miller Chill, to its premium beer portfolio.

About Coca-Cola Amatil
Coca-Cola Amatil is one of the largest manufacturers and distributors of ready-to-drink non-alcohol and alcohol beverages, coffee and ready-to-eat food snacks in the Asia Pacific region. Coca-Cola Amatil is also the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa.

Coca-Cola Amatil directly employs around 14,000 people and indirectly creates thousands more jobs across the supply chain, partnering with key suppliers to manufacture, package, sell and distribute its products. With access to around 300 million potential consumers through more than 700,000 active customers, Coca-Cola Amatil is committed to leading through innovation and building a sustainable future and delivering long-term value to shareholders. Coca-Cola Amatil is an Australian listed company, for more information visit www.ccamatil.com.

About Molson Coors
Molson Coors Brewing Company is a leading international brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia.

It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and in Australia and other markets as Molson Coors International. For more information on Molson Coors Brewing Company visit the company's website, http://molsoncoors.com or http://ourbeerprint.com.