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Mount Franklin Hydration for any Situation

Mount Franklin’ has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone - this time having a little fun with rhyme.

‘Mount Franklin’ has just released a new summer campaign, focusing on favourite summer moments
Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the
brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone - this
time having a little fun with rhyme.

The campaign aims to capture Aussies when they’re out and about. At the centre of the campaign are three
digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor
advertising, delivering contextual messages that will appear in classic summer spots and popular transport
routes. Other touchpoints include radio, social and in-store.

Mount Franklin/Water Marketing Manager, Anne Joly said, “We are thrilled with the strong results The
Nation’s Hydration campaign has generated for Mount Franklin. This summer, more than ever, Mount
Franklin will be your perfect hydration sidekick and provide Hydration for any Situation.”

Corey Chalmers, Joint ECD of Saatchi & Saatchi said, “After successfully introducing ‘Mount Franklin’ as ‘The
Nation’s Hydration’ last year, it’s been great fun extending this into the Summer campaign. It’s so refreshing to
have a client who’s prepared to inject a good dose of humour into this category.”

Watch the 15” clips here:
'Mount Franklin' Perspiration Hydration 15” Video
'Mount Franklin' Flirtation Hydration 15" Video
'Mount Franklin' Vacation Hydration 15” Video