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Yenda brews new mid-strength craft lager for PGA

As official beer of the Australian PGA Championship, Yenda will today launch an exclusive tournament beer, a craft lager, named Yenda Eagle to be enjoyed at this month’s event (December 1-4).

As official beer of the Australian PGA Championship, Yenda will today launch an exclusive tournament beer, a craft lager, named Yenda Eagle to be enjoyed at this month’s event (December 1-4).

Whilst lager has traditionally been the domain of mainstream brewers, craft brewers are starting to experiment in this area. With the unfiltered craft lager Yenda Hell already popular within the core range, Australian Beer Company’s head brewer Andy Mitchell is hoping that the latest guest addition, Yenda Eagle, will be a hit with golf fans looking for a refreshing, thirst quenching, lower alcohol beer that can be consumed throughout the day.

"Craft lagers tend to be few and far between but there's no denying that lagers are refreshing and thirst quenching.

“For the golf occasion, we looked at a mid-strength mainstream style of craft lager that would serve as a refreshing antidote to Australia's hot weather. It's not only a beer for the 19th hole but one that can be enjoyed as a refreshing option during the day," explained Andy.

As craft brewers, Andy and the Aus Beer Co team enjoy experimenting, exploring the boundaries between mainstream and craft, with the goal of producing approachable craft brews that introduce more beer drinkers to explore the flavours and styles that craft beer has to offer.

Eagle will only be available during the Australian PGA Championship at RACV Royal Pines Resort, Gold Coast. Tournament-goers will get the opportunity to enjoy an Eagle as part of the beer festival-like atmosphere created by Yenda, that will include Wanda and Andy the Landie (the Yenda caravan and ute), food stalls and activities like the wheel of beer, giant connect four and corn hole.

It’s part of a new three-year agreement between the PGA of Australia and local brewery Australian Beer Company that will see both brands delivering much-needed refreshment to spectators at this year’s Australian PGA Championship.

Tickets are available online with prices starting at $20 for concessions and variety of ticketing options available including season, weekend and day passes. Children 16 years and younger will gain free admission when accompanied by a paying adult, while members of RACV and affiliated motoring clubs will also receive discounted admission.

Launched in 2014, Yenda craft beer comes in six easy-drinking styles, including Craft Lager, Pale Ale and IPA. Like Pressman’s Cider, all are proudly crafted from the finest local Australian ingredients.

About the Australian PGA Championship:

Australia’s most energetic golf tournament, the Australian PGA Championship is back at RACV Royal Pines Resort from 1-4 December.

Local hero and World Number 7 Adam Scott will headline a stellar list of Australian and international players from all over the globe.

The 2016 tournament will feature an array of entertainment on and off the course, but it’s the Soniq Million Dollar Hole where the tournament really comes alive. While players aim to ace their way to a big pay day, fans will be celebrating in the sun with great food, music and entertainment.

A festival of golf the Australian PGA Championship week also includes the Cobra Puma Orange Crush Kids Day, Greg Norman Medal and Summer Soiree; the Aussie PGA is where everyone plays.

The Australian PGA Championship is the PGA of Australia’s flagship event; co-sanctioned by the European Tour and ISPS HANDA PGA Tour of Australasia. The tournament honour roll features an incredible list of past champions including Adam Scott (2013) Greg Chalmers (2014 & 2011,) Peter Senior (2010,) and Geoff Ogilvy (2008).

The Queensland Government through Tourism and Events Queensland as well as the City of Gold Coast and Gold Coast Tourism proudly supports the Australian PGA Championship.

About Australian Beer Company

Established in 2013 in the NSW Riverina town of Yenda, Australian Beer Company’s small team of brewers brew award-winning craft beer and cider that celebrates Australian produce.