Mount Franklin launches new Still Flavours range

Enjoy water’s tastier side with no sugar, no sweeteners, no preservatives

Australia’s favourite and most trusted water brand Mount Franklin is launching a new range of naturally flavoured still spring water to refresh Aussies this summer.

Ideal for consumers seeking a touch of excitement when they hydrate, the range of 600ml bottles is available in Lemon & Lime, Pineapple & Mint and Strawberry all with no sugar, no sweeteners and no preservatives.

Amatil Director Strategy & Marketing, Gaelle Boutellier said: “Following the success of our sparkling flavour range, we’re now adding to our Mount Franklin Still portfolio with the launch of this delicious and refreshing new range which consumers are sure to enjoy.”

Ms Boutellier said flavoured water was a major seller in other developed markets, including the UK where it comprised 21% of still water sales.

“Packaged water continues to drive growth for the non-alcoholic ready to drink category and we’re confident the Still Flavours range will contribute to drive even further value in this category for our customers.

“All Mount Franklin bottles are recyclable. We encourage Aussies to recycle their bottles so they can have another life, by taking it to a container deposit collection point, placing it in the home curb-side recycle bin or in clearly marked public recycling bins.

The Mount Franklin flavours launch is supported by a multi-channel marketing campaign including outdoor, radio and social media encouraging consumers to try water’s tastier side this summer.