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Grinders Coffee joins Tour Down Under

Grinders Coffee Roasters has extended its relationship with the Tour Down Under, announcing a new three-year major partnership with South Australia’s iconic cycling event.

Grinders Coffee Roasters has extended its relationship with the Tour Down Under, announcing a new three-year major partnership with South Australia’s iconic cycling event.

Speaking from the City of Adelaide Tour Village in Adelaide as the pre-event festivities kicked off, Grinders Coffee’s state manager George Haralabakis said, “As every bike enthusiast will testify, coffee and cycling are the perfect marriage. There’s no surer sign of a great café than a lycraclad flock enjoying a caffeine break and a brief respite from the saddle.

“We’re very excited to be on back board after our successful debut here last year. The event that has become a must-see for South Australians and cycling fans across the globe, it’s got a real energy around it and we’re up for seeing what we can do lift that buzz even further!”

More than 50,000 fans are expected to flock to the City of Adelaide Tour Village and thousands will line the six-stage, 1,230 kilometre route, with millions expected to tune to watch the global digital coverage.

Those heading to the popular City of Adelaide Tour Village will be able to enjoy the premium coffee experience on offer at the Grinders Coffee activation site, including a trial of the new Grinders nitro coffee, which is expected to prove popular given the record temperatures predicted for the event. Those taking to the streets to support the world-class line up won’t miss out either, with the official tour website featuring a list of the best local cafes serving Grinders Coffee to help spectators get their fix along the race route.

It’s good news for the region’s best baristas too, who will again be showcasing their skills on Wednesday evening in the brand’s popular knockout latte art competition, in the hope of impressing top industry judges – and spectators – to take home the top prize of $1,000.

The announcement is part of the brand’s commitment to building its reputation for quality, whilst celebrating fifty-plus years of proud Australian heritage. The Santos Tour Down Under is the third major partnership in as many months: in November, Grinders was unveiled as official coffee partner of the Melbourne Cup Carnival, and last month the premium coffee company became an official event supporter of the Sydney Hobart Yacht Race and assumed naming-rights sponsorship
of the Grinders Coffee SOLAS Big Boat Challenge.

The 2019 Santos Tour Down Under will be broadcast on the channels of Seven with extensive coverage across Facebook, Twitter and Instagram. Go to www.tourdownunder.com.au or follow #TourDownUnder for all the news.