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New Blush Rosé arrives just in time for summer

Blush Rosé is the latest fruit infusion from premium Swedish cider brand Rekorderlig to hit the market, offering Australians a lighter refreshing rosé cider just in time for summer.

Blush Rosé is the latest fruit infusion from premium Swedish cider brand Rekorderlig to hit the market, offering Australians a lighter refreshing rosé cider just in time for summer.

A bespoke blend created by the same iconic Swedish label famous for their flavoured cider range, Rekorderlig Cider’s new Blush Rosé cider is a fresh new taste that features flavours of red berries and a dash of sweet peach, while providing a deliciously dry finish you could expect only of a classic rosé wine.

Created with the Australian palate and conscious consumer in mind, Rekorderlig Cider’s brand manager Elle Lewis believes the brand, with its maverick point of difference, is paving the way in an otherwise traditional category.

“We’re excited for the launch of Rekorderlig Blush Rosé across Australia. It has been developed as an extension of the already hugely popular and refreshing Rekorderlig cider portfolio,” Ms. Lewis said.

“Consumption of rosé drinks is a continuing trend amongst both male and female adults and we are confident Blush Rosé will be popular this summer.”

Our research shows that amongst Australian consumers, cider consumption is greater amongst rosé drinkers than the general population - 58 per cent of adults aged 18-49 years who drink cider monthly are drinking rosé.

“The inspiration for our Blush Rosé comes from Australia’s love for pale rosé wines; it will give conscious consumers an alternative option this summer thanks to its lower sugar, which has been the driving force in our point of difference, containing only 119 calories a bottle.” Rekorderlig Blush Rosé is best served and shared with loved ones, be it an after-work beverage by the beach or a weekend BBQ with friends.

The Rekorderlig Blush Rosé will be available in a 4 x 330ml pack from Dan Murphy’s, Liquorland and First Choice.

As part of the Rekorderlig portfolio, Rekorderlig Blush Rosé is distributed in Australia exclusively by Coca-Cola Amatil.