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Cheers to that - Australia Open for Business

Australia’s vibrant bar and pub scene is open for business.

Australia’s vibrant bar and pub scene is open for business.
 
The industry has felt the enormous impact of COVID-19, and now, as restrictions start to lift, they are calling on Australians to get behind them and come share a drink, safely and responsibly.
 
The Spirts Exchange is behind this grassroots campaign to support 15 on-premise venues in each state and territory to reopen and help rebuild an industry devastated by COVID-19 and the economic downturn.
 
Danielle Beale, National Business Manager, The Exchange, said in areas and states where restrictions have been minimised, “we have seen that consumers are happy to get back into bars. We wanted to show our support and offer our customers an opportunity to showcase their venues and remind punters what they had been missing and to encourage more people to get back into the bar.”
 
To kick things off, South Australia is the focus of the digital campaign with a call to locals to support the industry and help #RestartAdelaide. The campaign features several in-venue videos showcasing these incredible talents as they whip up phenomenal cocktails and encourage South Australians to venture back into the small bar scene and treat themselves to well-deserved (and not home-made) cocktail.
 
One of things Danielle stressed was that as bars start to reopen and get back on their feet, many of them are facing financial challenges.
 
“We wanted to show our support and the best way to do this for the industry is to increase foot traffic to their venues. Social media is a critical place to talk about your business, so it made sense for us to assist with creating the right content for our customers so they could speak directly to their consumers,” Danielle said.
 
This latest digital campaign follows the highly successful Social Exchange, a live streamed social media series that provided a virtual venue for bartenders, owners and consumers to Connect, share experiences and make delicious cocktails during restrictions and lockdowns.
 
About The Spirits Exchange
The Spirits Exchange is a dedicated team of expert sales specialists and premium brand ambassadors focused on supporting Coca-Cola Amatil’s customers by bringing to life its premium alcohol brands portfolio in the on and off premise.

Learn more about this incredible and dedicate team here or head to their Facebook and Instagram channels for the latest information about the campaign and how you can get behind it.

About Coca-Cola Amatil
Coca-Cola Amatil is one of the largest bottlers and distributors of ready-to-drink nonalcohol and alcohol beverages and coffee in the Asia Pacific region. Coca-Cola Amatil is also the authorised bottler and distributor of The Coca-Cola Company’s beverage brands in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa. Coca-Cola Amatil directly employs around 12,000 people and indirectly creates thousands more jobs across the supply chain, partnering with key suppliers to bottle, package, sell and distribute its products. With access to around 270 million potential consumers through more than 630,000 active customers Coca-Cola Amatil is committed to leading through innovation, building a sustainable future and delivering long-term value, both to shareholders and to society.  For more information, visit www.ccamatil.com or search for Coca-Cola Amatil on LinkedIn, Facebook or Twitter.