Feral Brewing is now online!
Feral Brewing Co is now online!
A chef, a marketing whiz and a bartender walk into a brewery … No, it’s no joke. Feral Brewing Co has gone virtual.
After closing the Brewpub in the Swan Valley, a northeastern suburb of Perth, the team knew they had a dilemma – how to maintain their relationship with their customers while observing social distancing and strong hygiene practices. The Feral Online Beer Store was born.
Feral’s strong customer fan base of over 15,000 Instagram followers in Perth have shown their full support behind the local brand. In the past 2 weeks, the team has delivered over 200 cases of Feral beers right across Perth, strapped safely into the back of their trusty work Ute that has been repurposed into the Feral Delivery truck.
Bronte O’Donoghue, Marketing and Communications Manager, Feral Brewing Co, said "for us we were gutted that we couldn't continue operating in our brew pub. We love to meet our customers; it’s our chance to say g’day."
"If you know Feral, you know we are a passionate bunch of people who love to produce high quality, unique beers. We are also a persistent lot. We wanted to continue the Feral experience and within 48 hours, we created our Online Beer Store where you can buy our range and have it delivered (for free) straight to your door," Bronte said.
Retail Drinks Australia couldn’t agree more with how the team at Feral has adapted. Julie Ryan, CEO, Retail Drinks Australia, said "It’s great to see Feral Brewing Co are not only adapting to the current environment, but are also promoting responsible retailing to the highest standards of compliance under the Retail Drinks Online Alcohols Sale and Delivery Code of Conduct."
"Online Code signatories like Feral Brewing put safety and responsibility first, ensuring that alcohol is not delivered to minors and that responsible service of alcohol principles are followed. This means that all of Feral Brewing's delivery drivers are suitably trained in RSA, unattended same-day deliveries are refused, and strict identification checks are followed for anyone who looks under 25," Julie says.
Bronte says by adapting their business to be available online, "we can sell our products fresh from the brewery to our customers’ front doorstep but also show our customers that we their health and safety seriously; as well as our team's health and safety."
"It’s been a real team effort with the sales, marketing, production and even chef department coming together to help coordinate deliveries so no one in the Perth community misses out!"
If you are in Perth, check out Feral Online Beer Store to order their award-winning beers - Biggie Juice, Hop Hog, Feral Draught, and War Hog - from the comfort and safety of their home with free delivery.
And for the rest of Australia, never fear, you can order Feral online from Dan Murphy's, First Choice and many independent bottleshops around the country. You can find your local at www.feralbrewing.com.au/outlet-finder/.