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Introducing Amatil X

Innovation is no longer a buzz word - it's a routine element in business growth and in maintaining market share. Consumers want bespoke, niche, local and personalised ‘for me’ products. They expect brands to earn their loyalty, one experience at a time.

 

Amatil X is our emerging possibilities platform, designed to nurture and scale opportunities for growth. It is focused on creating experiences that will delight our customers into the future, beyond core products and services.

At its centre is AX Ventures, our multi-million dollar corporate venturing program, set up to invest in future revenue growth opportunities outside of our core.

 

Identifying opportunities for investment are:

  • Xcelerate - our corporate accelerator program powered by BlueChilli. Xcelerate invests in early-stage companies and concepts, getting first hand access to emerging technologies and trends and helping build a pipeline of investible businesses.
  • Xponentialour employee venturing program. Xponential will leverage Amatil’s existing innovation programs and other initiatives, to identify, build and scale new businesses.

AmatilX is not about new beverages, or new beverage packaging. It's about broadening our competitive advantage - with technology platform providers aggregating supply and demand, and multiple disruptors supporting the creation of moments of happiness and possibilities.

Xcelerate

Xcelerate is our corporate accelerator program for Australia and New Zealand (with the option to extend into other markets in later years).

The program leverages Amatil’s ability to rapidly test and validate relevant ideas and prototype solutions which improve the customer experience and/or create potential new revenue streams.

The program will be delivered in partnership with BlueChilli - Australia's largest startup accelerator.

Applications are now open at the Xcelerate website.

AX Ventures

AX Ventures is Amatil’s multimillion dollar corporate venturing program, set up to invest in future revenue growth opportunities outside of our core.

 

It will cover:

  • Internal opportunities which can be built by Amatil outside of the existing businesses (e.g. Perfect Fruit)

  • Investment in startups and scaleups through minority share investments, at pre-seed, seed and series A funding rounds.

Xponential

Xponential is Coca-Cola Amatil’s Group-wide employee venturing program to invest in, and scale opportunities for, future growth beyond our core business plans.

 

It will leverage existing business innovation programs and other initiatives, to identify, build and scale new businesses.

Xponential will be launched by June 2018.

For more information on Amatil X contact amatilx@ccamatil.com