4,200 Kids Got the Chance to be a Soccer Champion

Soccer is still one of the most anticipated and favorite sports in Indonesia, especially among children. In fact, this country is known as the third country with its biggest soccer fan base in the world. Therefore, Coca-Cola Amatil Indonesia (CCAI), once again tries to give its support in developing the hope and dream of Indonesia’s children soccer fans.

Soccer is still one of the most anticipated and favorite sports in Indonesia, especially among children. In fact, this country is known as the third country with its biggest soccer fan base in the world. Therefore, Coca-Cola Amatil Indonesia (CCAI), once again tries to give its support in developing the hope and dream of Indonesia’s children soccer fans.
 
After Cibitung, Bandung, Pasuruan, Surabaya, Bawen, Magelang, Semarang, Solo, Medan, Banda Aceh, Riau, Lampung, Balikpapan, Padang, Palembang, and Bali, COKE KICKS ― Grass Root Soccer Development Program, is now held in Jakarta. This Program was designed to develop Indonesian youth’s soccer skill. Today, Coke Kicks is held at Lapangan Sepak Bola Lantamal Karang Tengah, Jakarta Selatan. Around 200 children accompanied with 10 coaches from 10 soccer communities were invited to get one day football training under the guidance of experienced and professional coach.
 
Coke Kicks is one of CCAI’s CSR programs designed to support Indonesian youth to achieve their dreams through an activity that demonstrates an active and healthy lifestyle. This annual program will be conducted nationally starting from February to October 2012 in more than 20 provinces in Indonesia. Last year, Coke Kicks invited more than 2,100 children, aged 12-16 years old. In 2012, Coke Kicks will involve 4,200 children and 280 coaches from 140 villages in Indonesia.
 
Iskandar Zulkarnaen, Corporate Affairs West Java Region Manager adds, “As a company that produces and distributes the most favorite beverages among youth, Coke Kicks is CCAI’s commitment for Indonesian youth to help achieve their sporting potential. We hope that these children will become the next Indonesian soccer stars and they can help strengthen our national team in the future.”
 
CCAI collaborates with Asian Soccer Academy (ASA) and KELME (sporting goods producer) which have had more than 8 years of experience in developing soccer in the country. All Coke Kicks participants will receive skills training from certified ASA trainer, and get 5 soccer packages from CCAI, including KELME uniform. Besides providing soccer trainings for children, Coke Kicks program also puts emphasis on the local soccer trainers from each village.
 
“We also conducted the ‘coaching clinic’ session for all local soccer trainers from the villages as additional basic soccer knowledge for future soccer trainings. These local trainers will obtain certificates from CCAI-ASA,” said Lee Hawkins, Manager of ASA. “Coke Kicks gives a valuable opportunity for the local trainers as well, since they play a significant role in improving the quality of national soccer in the future.”
 
After Jakarta, Coke Kicks 2012 will be held in Makassar, Lombok, Jayapura, Ambon, and Sorong.