Amatil helps clean up lake toba

Continuing commitment to preserve environment and to encourage local community to keep their surrounding clean, this time Coca-Cola Amatil Indonesia (CCAI) held a clean-up activity in the famous Lake Toba, North Sumatera. Partnering with Save Lake Toba Community (SLTC), the “Aksi Bersih Danau Toba” (Danau Toba Clean Up Act) program was held on December 13, 2012 in areas surrounding the pier of Sosor Galung, Tuk Tuk Samosir.

Continuing commitment to preserve environment and to encourage local community to keep their surrounding clean, this time Coca-Cola Amatil Indonesia (CCAI) held a clean-up activity in the famous Lake Toba, North Sumatera. Partnering with Save Lake Toba Community (SLTC), the “Aksi Bersih Danau Toba” (Danau Toba Clean Up Act) program was held on December 13, 2012 in areas surrounding the pier of Sosor Galung, Tuk Tuk Samosir.

Under SLTC’s program called “Danau Toba Bukan Tempat Sampah” (Danau Toba is Not a Trash Bin), CCAI also donated 20 trash bins and signboards packed with reminders for people to keep the environment clean. These bins are meant to be permanently placed inside the small crossing boats in the tourism area, to prevent visitors from littering in the water and land nearby.

“Similar with what we do on Bali’s beaches, we believe that tourism destination like Lake Toba needs to preserved, because not only it’s the ‘face’ of Indonesia, it also hold important share to the economy growth for the surrounding community,” says Wanda Harahap, National Corporate Affairs Manager CCAI. “Also, this sort of program allows us to inspire and provide opportunities directly to our consumers, customers, and Coca-Cola employees themselves, to take a positive action for the environment.”

The agenda started with cleaning up approximately 400 metres area around Lake Toba. Hand-in-hand with SLTC team, CCAI helps to encourage and direct the community, retailers, as well as both foreign and domestic tourists to clean the pier corners, piles of garbage around the lake, the pier edges, while spreading awareness of keeping environment clean through education and signboards. This event was officially opened by Kabupaten Samosir Kadis Pariwisata Theodora Sihotang, Dinas Tata Ruang dan Permukiman (Tarukim), Camat Simanindo, dan Lurah Tuk Tuk Siadong.

“Lake Toba, which is surrounded by seven districts, has become contaminated with garbage. There are so many piles of waste in the corners of the pier, especially the hyacinth plants which are floating in the lake, disturbing the clarity of the water. Our role here is to keep reminding people to litter responsibly, and that mission is aligned with CCAI’s in preserving this tourism gem of North Sumatera,” says Annette Boru Sillagan, Field Coordinator SLTC.
 
Aside from Lake Toba, CCAI has also held clean-up activities surrounding their production facility in Medan, as well as executing trees-planting around Deli River and Cermin Beach. In Bali, CCAI operates CSR program called “Bali Beach Clean Up” which operates 78 beach clean-up crews, 4 tractors, and more than 300 trash bins in along Bali’s five major beaches every day.

“We cannot just do ‘business as usual’ without considering the impact to the environment and society in which we operate. At Coca-Cola Amatil Indonesia, we believe that our success is due to the way we integrate environmental and social aspects into all aspects of our business practices, making it a part of what we do,” closes Wanda.