CCAI Held Sales Training and Coca-Cola Tour With Customers

As an appreciation to loyal customers, Coca-Cola Amatil Indonesia (CCAI) Northern Sumatra held customer training session, and providing opportunity to witness production process of Coca-Cola (Coca-Cola Tour).

As an appreciation to loyal customers, Coca-Cola Amatil Indonesia (CCAI) Northern Sumatra held customer training session, and providing opportunity to witness production process of Coca-Cola (Coca-Cola Tour). The session was held at CCAI plant in Martubung - Medan on Tuesday, January 22, 2013, joined by 70 customers from modern retailers Indomaret and Indogrosir.

The participants come from various positions, from the store manager, operations, up to branch manager, where each training material is tailored to the needs of the customers. For this particular session with Indomaret and Indogrosir, customers are provided with knowledge on customer service, to prepare them in facing tight competition.

"At Coca-Cola Amatil Indonesia, we are committed to provide the best and sustainable service to all our customers. This training program is one of them. Supported by highly-skilled team, training like this will not only enrich our customers with the knowledge to increase their sales, but also generate sustainable business partnerships with CCAI, "said Wanda Harahap, National Corporate Affairs Manager CCAI.

Customer Training Program has been implemented since 2009 in CCAI operations across the archipelago. In 2012 alone, CCAI Northern Sumatra have trained a total of 1,108 customers in North Sumatra areas. The session is equipped by variety of materials, such as safe storage of products, attractive promotions, outlet merchandising, etc.

Coca-Cola Tour

Since the training is done at CCAI bottling plant, it allows participants to join Coca-Cola Tour program afterwards, where they can see how Coca-Cola is bottled live in front of their eyes. It begins from watching the history video of Coca-Cola, watch production process, as well as studying the waste treatment.

"I am very happy to get free training on sales techniques. Now I am more confident to face the increasingly intense competition, "said Stephen Andre, Area Merchandising Manager - Indomaret. "And I got even more excited when I saw the process of making Coca-Cola, and get to know the history of the most famous drink in the world!"

Recognizing the high interest of the local community to find out how their favorite drink is produced and distributed to customers throughout Indonesia, CCAI started Coca-Cola Tour program in 2010 at their 8 production plants. By joining Coca-Cola Tour, anyone can see first hand how CCAI manufactures their products in the best standards of quality and safety, as well as having a chance to win Coca-Cola merchandise.

With a combination of customer training programs and Coca-Cola Tour, CCAI hopes to invite more customers to join the program in upcoming years.