CCAI Helps Over 4,000 Indonesian Children Achieve Their Dreams Through Soccer

After launching in 2011, Coca-Cola Amatil Indonesia’s Coke Kicks program has expanded to reach young soccer players around Indonesia. The 3-year running Grassroots Development Program gives teams of boys and girls the opportunity to experience the professional training by expert coaches from ASA Foundation, and equipped with professional uniforms.

After launching in 2011, Coca-Cola Amatil Indonesia’s Coke Kicks program has expanded to reach young soccer players around Indonesia. The 3-year running Grassroots Development Program gives teams of boys and girls the opportunity to experience the professional training by expert coaches from ASA Foundation, and equipped with professional uniforms. Until now, Coke Kicks has impacted over than 6,000 teens in more than 400 villages around CCAI operations, from Aceh to Papua.               

Continuing with the commitment above, Coca-Cola Amatil kicks the first Coke Kicks ball Sunday, 28 April 2013 at Lapangan Kampung Rawamaju, Cibitung to mark the first session for this year. A total of 200 kids and 20 trainers from neighboring communities around CCAI’s Cibitung plant are present, eager to experience the Coke Kicks 2013 manual which has been upgraded to include more drills to further advance their skills.
 
M Syahrul, 11 years, is one of the participants from Bekasi who was named “The Best Player” during this year’s Coke Kicks. He aspires to be a national team player one day. "I am so happy to be able to get training from Coke Kicks this year and have the opportunity to practice with ASA in the near future. I will practice diligently and with discipline as taught in Coke Kicks to achieve my dream."
 
What also distinguishes Coke Kicks from other coaching clinics is the "Train the Trainer" session, in which the local coaches are equipped with the knowledge to provide training that is more adequate. "Coke Kicks provides special sessions for local trainers because they play an important role toward better, more qualified Indonesian soccer,” says Lee Hawkins, Director of the Asian Soccer Foundation (ASA) who was also a former English soccer player. Because of this “Train the Trainer” session, Coke Kicks has inspired some trainers in Medan and Bandung to develop their own local soccer clubs, which serve as regular sporting activity for the children around their area.
 
"This year we also provide exclusive spots for employees and media friends who want to bring their kids to experience coaching session in Coke Kicks,” Putri adds, “As part of our community development program, we hope that this year’s Coke Kicks will continue to develop young Indonesians, boost their spirit and confidence to achieve their dreams, through an activity that demonstrates active and healthy lifestyle.”

Coke Kicks 2013 will be held from April to October 2013 in 15 provinces across Indonesia, targeting more than 4,000 children from 120 villages surrounding CCAI operations. After Cibitung-Bekasi, Coke Kicks will continue to Aceh (Langsa), Medan, Padang, Lampung, Surabaya, Semarang, Jogja, Samarinda, Bali, Ambon, and Papua.