Coke Kicks

Change the Way 7,000 Indonesian Children Play and Practice Football

Sport is definitely one of Indonesian favorite sport. According to Nielsen data in 2013, there are approximately 120 million people who always watch and follow the development of Indonesian football league on television. But unfortunately, this soccer craze doesn’t go in line with  the growth of new talented football player in Indonesia.
Rahmad Darmawan, former U-23 National Team Coach who is now the coach of the Persebaya Team agrees with this. According to Rahmad, Indonesian children have a very high passion in practicing football, but their passion are not supported by adequate training models. For example, proper soccer training for children aged 12 is a skill enhancement of motion exercises. "From the motion exercises we can see how the kids ran, whether his body inclined to the left or to the right. We can also see whether the kids ran with his heels or foot. This is important because it involves the child's development when he finally decided to become a professional footballer," said the coach who is often called as RD.
Based on this, Coca-Cola Amatil Indonesia held a program called Coke Kicks in 14 cities across Indonesia which is designed to build the foundation of basic development for children in playing and practicing football. For the fourth time since 2011, Coke Kicks 2014 officially begins on March 20, 2014 to provide one day football training to 2,800 Indonesian children and 140 coaches from Aceh to Papua.
"Coke Kicks is one of Coca-Cola's commitments to support the development of football talent in Indonesia. We believe, prior to competition, it is important to form a proper habit of playing and practicing football. Coke Kicks helps in changing the way Indonesian children and their coach play and practice every day. We hope, after their participation in Coke Kicks, they can begin to play in a professional manner," said Putri Silalahi, Head of Corporate Communications, Coca-Cola Amatil Indonesia.
In cooperation with the coaches from Asian Soccer Academy (ASA) Foundation, Coke Kicks indeed emphasized the importance of training the trainers as the key to the growth of new talents in Indonesia. Through the session "Train the Trainer," ASA provides several modules such as life skills training and coaching plan. "The target is to empower grassroots trainers throughout Indonesia so we will have a long-term and tangible legacy left in the targeted areas," said Lee Hawkins, Director of ASA. The training modules provided to the children by ASA are dribbling, shooting, and passing.
ASA did not stop there. Currently ASA has selected some of the best players in each areas where Coke Kicks programs are held, and at the end of the program, ASA will form a team consisting of 16 elite players, "Coke Kicks Team of the Year." " The concept is to offer PSSI an opportunity to guide and assess the players of Coke Kicks Team of the Year, and the possibility of selecting them to join the youth national teams," said Lee.
Rahmad Darmawan said Indonesia needs programs such as Coke Kicks to provide basic education about football to young football player. "Events like this could be a momentum to raise the performance of nation’s football player," he said.
Since 2011, Coke Kicks has provided training to 7,000 children and 450 coaches in Indonesia. This year, Coke Kicks 2014 will provide training to 2,800 children and 140 coaches in 14 cities: Jakarta, Bandung, Bali, Medan, Lampung, Padang, Aceh, Surabaya, Yogyakarta, Banjarmasin, Semarang, Ambon, Papua, and Makassar.