Coca-Cola Amatil Indonesia Improves Its National Supply Chain

Coca-Cola Amatil Indonesia Improves Its National Supply Chain Through Newly Inaugurated Semarang Regional Distribution Centre

Semarang, August 27, 2014—Coca-Cola Amatil Indonesia (CCAI) has officially opened its third Regional Distribution Centre (DC) in Semarang on Wednesday (27/8), following the opening of Medan Regional DC and Cibitung Regional DC in 2013. This mega DC is located at the same complex with CCAI Semarang Plant, where the warehouse alone operates on a 2.7-hectare plot of land.
The newly inaugurated Semarang Regional DC is strategically important not only to support the growth of business and improve the local economic prosperity and small medium enterprises but also to ensure that CCAI can continue to serve and refresh consumers across Indonesia through an improved national supply chain. Equipped with accurate warehouse management system technology, Semarang Regional DC has a capacity to home over 16,000 pallettes in its floor space of 27,000 squared meter.
“This facility at Semarang will enable our business to move our products quicker with more efficiency into the market and enable improved customer service levels. It will help modernize our supply chain which in turn enables capability building in our own people to manage the technological innovation that is now our new standard,”Alison Watkins, Group Managing Director of Coca-Cola Amatil (CCA) explained.
CCAI Semarang Regional DC is clear evidence of CCA’s continued investment. During the past three years, including 2014, CCA has invested AUD420 million into the Indonesian business. This translates to USD390 million and IDR4.6 trillion to improve CCAI supply chain across the country. CCAI’s Distribution Centres have already been commissioned in Jakarta and Medan, recently in Semarang and coming soon in Surabaya.
“Central Java is an attractive market to invest and therefore I want to encourage [investors] so that Central Java can rise. Today, many are interested to invest here, however Coca-Cola has already been established in this region for many years. Large companies, like Coca-Cola Amatil Indonesia, should inspire others with regards to good management practice, employee engagement, CSR initiatives, marketing as well as people development,” says Ganjar Pranowo, Governor of Central Java as he signed the inscription (prasasti) to officially open the Semarang Regional DC later that day.
Alison Watkins also mentioned that the number one economic contribution CCA can bring to Indonesia is Job creation. To date, CCAI have a workforce of over 1,700 people in Central Java and over 12,000 people nationally.
CCAI is committed to many significant Corporate Social Responsibility programs that support the local communities in areas which it operates, particularly in Semarang, Central Java. One of the visible supports to the community is the medical centre that has received the HIV Platinum Awards from Ministry of Manpower and Transmigration year on year since 2010 for its continuous voluntary counselling and testing (VCT) HIV/AIDSservice. Last year, this award-winning medical service has provided free medical service to more than 10,000 people, including CCAI employees, their family and the surrounding communities.
“As our market grows, our strategy onwards will focus on empowering the local economy, providing employment opportunities, investing in infrastructure, as well as promoting sustainable communities everywhere we operate,” Alison concluded.  

Seremoni pemotongan pita oleh Azhar Lubis, Deputi Bidang Pengendalian Pelaksanaan Penanaman Modal BKPM, Alison Watkins, Group Managing Director Coca-Cola Amatil (CCA), Kadir Gunduz, Presiden Direktur Coca-Cola Amatil Indonesia (CCAI), dan Edison Ambarura, Kepala Dinas Perindustrian dan Perdagangan Jawa Tengah.

Coca-Cola Amatil Indonesia Team together with the Governor of Central Java, Ganjar Pranowo, and wife.