Coca-Cola Forest

In conjunction with the National Tree Planting Day on November 28, Coca-Cola Amatil Indonesia (CCAI) launch Coca-Cola Forest in Lampung as one of the forms of CCAI concerns of environment and community in order to achieve a sustainable business.

In conjunction with the National Tree Planting Day on November 28, Coca-Cola Amatil Indonesia (CCAI) launch Coca-Cola Forest in Lampung as one of the forms of CCAI concerns of environment and community in order to achieve a sustainable business.

During the launch of Coca-Cola Forest, CCAI was symbolically planting jabon tree on the 2 hectares of green open space inside the CCAI Lampung Plant. The planting area of these 2,850 jabon trees will be benefited as a water catchment area and the result from the harvest will be channelled to fund infrastructure and educational facilities for the seven schools in Sukanegara village, Tanjung Bintang, where the CCAI Lampung Plant operates. Those seven beneficiary schools are SDN 1 Sukanegara, SDN 3 Sukanegara, MIN Sukanegara, SMP Bina Putra Sukanegara, PAUD Al-Azhar, PAUD Az-Zahra and PAUD Melati, which are reported to have inadequate educational facilities.

Moreover, Ardhina Zaiza, CSR Specialist, Coca-Cola Amatil Indonesia explained that the initiative of this educational fund comes from the CCAI's strong belief that education is a long term investment to create significant changes of community development and economic growth. "CCAI is committed to work together and make positive contribution to the local communities everywhere we operate. We are aware that our success depends on how we integrate both social and environment sustainability into all aspect of our business," Ardhina said.

The implementation of Coca-Cola Forest program received support and positive feedback from the local government. Working closely with the local government, Coca-Cola Forest area will be functioned as an environment educational facility for students from the surrounding communities. These students are invited to get involved directly in the program by maintaining existing jabon trees every month.

On a separate occassion, Lampung Governor, M. Ridho Ficardo, said that he welcomes the initiative of CCAI in promoting the education development in Lampung. "I certainly hope this program will be able to grow and open big opportunity for schools in Sukanegara to be the best and leading schools in Lampung. I believe that Coca-Cola Forest can be a positive example for other industry as well," said the governor.