SAVEDODO

BOS Foundation, Swiss-Belhotel International, Quiksilver Indonesia, and Coca-Cola Amatil Indonesia Launched #SAVEDODO Campaign

The Bornean orangutan population has declined by 75% since 1900, and currently there are only an estimated 54,000 Bornean orangutans left in the wild. With a continued decline in numbers and given the immediate threats to their habitat, hunting, and illegal trade, this exclusive Asian species native to the island of Borneo, is listed as an Endangered species.

In response to this pressing environmental concern, Swiss-Belhotel International (SBI) together with the Borneo Orangutan Survival (BOS) Foundation and with the support of Quiksilver Indonesia (QS) and Coca-Cola Amatil Indonesia (CCAI), have taken bold action to help prevent orangutan extinction by initiating a new and exciting campaign, #SAVEDODO. Dodo, one of the orangutan survivors is the face of this initiative, which serves as a channel for all stakeholders to support Bornean orangutan conservation.

Swiss-Belhotel International Chairman and President, Gavin M. Faull explained “At SBI, we understand and contribute to the country, the culture, and the environment in which we manage.” He added, “Initially, we started this campaign to take a stand on the environmental concerns in Borneo, one of the areas where we operate. However, we realize that this is not a journey to be taken alone. Having QS and CCAI on board, will enable us to amplify the scale of this campaign and create a bigger impact”

#SAVEDODO campaign will start raising funds through specially designed Quiksilver #SAVEDODO T-shirt’s which will be on sale at selected Swiss-Belhotel International and Quiksilver outlets across Indonesia starting December 2015. The proceeds will be used for the rehabilitation of Dodo and other orangutans at the BOS Foundation facilities, as Jacqui Sunderland-Groves, Deputy CEO of the BOS Foundation mentioned “Through the purchase of the Quiksilver #SAVEDODO t-shirt, everyone can help to ensure the orangutans receive proper care and rehabilitation and the opportunity to be returned safely to the wild. With the recent devastating fires across Kalimantan many orangutans have suffered and the future survival of Bornean orangutans depends on urgent conservation action. Now more than ever, we need people to join hands and support orangutan conservation efforts.”

“Quiksilver is a company that promotes a healthy boardriding lifestyle which is deeply reliant on clean beaches, streets and mountains.  In Bali, together with Coca-Cola Amatil Indonesia, we are actively working to clean the beaches which we have seen greatly improves the population growth of the local sea turtles.  We are now proud to be partnering with like-minded organizations to help support the Bornean orangutans as they face the difficulties of a changing world and we hope to make a difference.” said Sammy Gosling, Marketing Executive for Quiksilver Southeast-Asia

Addressing a similar view, Kristy Nelwan, Head of Corporate Communications Coca-Cola Amatil Indonesia also mentioned “Being a part of this #SAVEDODO campaign is an important step that all of us can take for the conservation of our natural forests. For CCAI, as a leading beverage sales, distribution, and manufacturing company in Indonesia for nearly 24 years, we understand the importance of participating and leading change for a more sustainable future.”

For only IDR 145,000 – IDR 245,000 per T-shirt, the public can contribute and ensure that Dodo and his friends continue to survive for generations to come. Gavin concluded by assuring “Today you have the opportunity to make a difference. We believe that every effort, no matter how small, can create positive change.”

For more information about #SAVEDODO Campaign, visit: www.orangutan.or.id