The Most Valued Brands 2016

CCAI Presents Sustainability Initiatives at Most Valued Brands 2016 Press Conference

MVB Indonesia held a press conference at Hotel Le Meridien Jakarta, inviting 5 MVB Indonesia 2016 members as follows: CCAI, represented by the Head of Corporate Communications, Kristy Nelwan, PT Hero Supermarket Tbk, The Body Shop Indonesia, IKEA and PT Blue Bird Tbk. During this occassion, each members presents their business activities as well as sustainability initiatives.

CCAI introduced variety of our initiatives, which includes, decreasing carbon footprint and sustainable technology such as blow-fill, Ades bottle and CCAI coolers. Our main CSR programs, such as Coca-Cola Forest, Bali Beach Clean Up, Coke Kicks and Zone-1 was also presented to the audience.

MVB Indonesia has a mission to improve sustainability understanding and awareness within business practices in Indonesia. The program was designed specially to help companies prioritizing positive attributes in the following categories:
  1. Sustainability
  2. Best Business Practice
  3. Good Employers
  4. Safety and Security
  5. Customer Service and Respect
  6. Environmental Friendliness
  7. Brand Value
As a member of MVB Indonesia, CCAI has received a recognition of being a business with a good reputation and sustainable programs.