Usaha KecilKU Sustainability Programme

Coca-Cola Amatil Indonesia Participates in Sustainability Programme Usaha KecilKU

This sustainability program is initiated by The World’s Most Valued Business (MVB) Indonesia collaborating with Yayasan Biji Sesawi and fully supported by members of MVB Indonesia 2016, including Coca Cola Amatil Indonesia, IKEA Indonesia, Sarung Gajah Duduk, Telkomsel, Unibis, BAGUS Group (Bagus and Swallow), ANGGANA Group (Cap Dua Belibis and Koepoe-Koepoe), and Brother.

This program is a collaborative work between MVB Indonesia and members of MVB Indonesia 2016 where a fund is given to 10 households which categorized as a household living under a poverty line, but have the power of will to change it. The supporting fund is given in a form of products so they could manage to start up a small retail business in order to be an independent household.

“Diversity is a significant factor in our business. We believe that women are the most dynamic and fastest-growing economic force in the world today. They are the pillars of the communities that we serve. Our significant business growth are generated through small independent business, many of which are owned or operated by woman. We believe by investing in their success, we invest in our own success,” says Kristy Nelwan, Head of Corporate Communications, Coca-Cola Amatil Indonesia. “Coca-Cola Amatil Indonesia is proud to be part of this UKKU, sustainability programme, and collaborate with other corporations with similar awareness in women development,” Kristy adds.

Together with Yayasan Biji Sesawi, one of a local foundation which reaches and provides training for the fortuneless households on daily basis, MVB Indonesia conducts a selecting process to community of fortuneless household. The process will select those with integrity and qualification to be granted the business fund provided by the members of MVB.

How does the sustainability work in this program? Since the qualified participant gets a chance to start a small retail business with products provided by the members of MVB, we are hoping that within 3 months the business going, they will soon earn an independent asset of their own to stock back the products in order to get the business going.

Alistair Speirs as the Chairman of MVB Indonesia explained, “The program consists of training in the first hand and continual monitoring. With these methods we believe that the small business will keep on going and have the chance to grow which eventually will gain an advantage to the family, also to the corporations who take part in the program.”

Alistair Speirs added, “Will this program run smoothly? We believe as long as the members of MVB continue on giving hands and establishing series of hard and soft skill training to the participants, constant supervision conducted by Yayasan Biji Sesawi, also with likely supports from related team involved, no obstacle is great enough to stop the program. And it is not an impossibility that this program will go on developing and will eventually help more people with the same process.”

Let us holding hands together to eradicate poverty, not in the way of direct cash-giving, but creating a chance to those with the desire and will to change their former way of living. Therefore, join us in this program and help each other.