Amatil Launches its Third Coca-Cola Forest

Coca-Cola Amatil Indonesia (CCAI) launched its third ‘Coca-Cola Forest’ program in Semarang, Central Java, following the success of similar program in Lampung and Bandung, West Java.

Coca-Cola Amatil Indonesia (CCAI) launched its third ‘Coca-Cola Forest’ program in Semarang, Central Java, following the success of similar program in Lampung and Bandung, West Java. Through collaboration with communities and local government, Coca-Cola Forest Semarang aims to help preserve water for the future by growing 50,000 baby trees per year in CCAI’s land, to be planted in water catchment areas across Central Java.

The facility was inaugurated by Group Managing Director of Coca-Cola Amatil Alison Watkins, President Director of CCAI Kadir Gunduz, and government officials including, General Director of Waste Management, Hazardous Waste and Toxic Substances (B3) from Environment and Forestry Ministry Tuti Hendrawati Mintarsih and Regent of Semarang Regency Mundjirin.

“Operating responsibly and making a positive impact in the communities in which we operate are important values for us,” said Group Managing Director of Coca-Cola Amatil Alison Watkins. “We work hard to partner with the community as well as business. There is always more to do, but the success of the Coca-Cola Forest program is a good sign for our continued and successful future in Indonesia.”

Coca-Cola Forest Semarang allows the local farmers and communities to continue their rice production in CCAI’s land while building capability to diversify into four new areas. They may grow trees in CCAI’s tree-nursing facility and land; learn to make compost using CCAI’s tea waste; grow fish in the rice field or Minapadi in CCAI’s rice field; and getting familiar with the reuse-reduce-recycle system. All modules are available for anyone and to be delivered in two stages: In class training and on field practice for maximum impact.

“Our third Coca-Cola Forest here in Central Java combines programs to both empower our communities through four applicable training modules, and preserve our environment through trees planting in water catchment areas,” said Kadir Gunduz, President Director of CCAI. “Along with our other sustainable initiatives, this is an embodiment of our commitment to grow together with the areas where we operate as a responsible business.”

A comprehensive collaboration to achieve the objective of Coca-Cola Forest is believed to be very important by CCAI. A number of trainees and experts are highly involved in the development of Coca-Cola Forest Semarang, namely Komunitas Harapan, Universitas Satyawacana, and Central Java Agricultural Office.

“Central Java government appreciates and support the environment and community development initiatives by CCAI through the launch of Coca-Cola Forest Semarang. We hope that the collaboration goes well and become a good example of how private sector, government, and community could join forces in protecting and managing the environment,” said Central Java Governor Ganjar Pranowo, on a separate occasion.

Since entering Indonesia 25 years ago, growing together with communities and contributing to the environment have always been an important part of CCAI’s business. CCAI sustainability effort is directed and focused through four pillars: Our People, Wellbeing, Environment, and Our Community.

In Central Java, CCAI has been supporting community activities surrounding the plant and other facilities by providing education assistance, allocating hundreds of trash bins to help with post-consumer waste management, and promoting active healthy lifestyle through our various sport activities including the annual soccer program, Coke Kicks.