Grinders Caffitaly System In Indonesia

Coca-Cola Amatil Indonesia (CCAI) wraps up its 25th anniversary year by launching the Grinders Caffitaly System together with Grinders Coffee Roasters, which is part of the Amatil Group, and Caffitaly.

Coca-Cola Amatil Indonesia (CCAI) wraps up its 25th anniversary year by launching the Grinders Caffitaly System together with Grinders Coffee Roasters, which is part of the Amatil Group, and Caffitaly. The new partnership will empower thousands of Indonesians to be their own barista by launching a range of high quality machine-capsule coffee systems designed to be simple, easy and convenient for home use.

“This expansion is a continuation of our commitment to grow stronger in Indonesia,” said Mr. Kadir Gunduz, President Director Coca-Cola Amatil Indonesia. Throughout 2017 CCAI inaugurated several new facilities including a new PET line in South Sumatra, a new Mega Distribution Centre and Preform plant in East Java, and an Affordable Small Sparkling Package (ASSP) line in Cikedokan West Java.

Currently CCAI serves 830,000 customers in traditional and modern market across Indonesia; and operates eight preform production lines in two preform facilities, four Mega Distribution Centres, and 37 production lines in eight world class manufacturing plants. “We are always proud of our ability to provide our customers and consumers with portfolio of choices. Adding coffee - one of the most popular types of beverage for Indonesians - to our portfolio is exciting. We will capitalize our execution capability to capture the growth potential in this market.”

Coca-Cola Amatil Indonesia takes responsibility for sales and distribution, Grinders Coffee Roasters for creating a range of café-quality coffee capsules designed for Indonesian taste preferences, and Caffitaly for manufacturing a range of leading in-home coffee machines and capsules.

Sales Director CCAI Mr. Mark Payne said, “The Grinders Caffitaly System will enable coffee lovers in Indonesia to get perfect coffee in one touch and be their own barista at home.”

There are four Caffitaly machine options: the top-end Milano with integrated milk frother, the more compact Roma and Venice, and a Bella milk frother. The machines are being launched alongside three new ranges of café-quality compatible coffee capsules, Grinders, Fix and Romanza, that use patented technology to pack in plenty of coffee and flavour and are sealed for the ultimate in freshness and convenience.

“While Grinders is designed for lovers of authentic café-style espressos, Fix and Romanza are developed to fit Indonesian consumers who like sweeter flavoured coffees or chocolate,” added Mr. Payne.

Grinders premium coffee offers two flavours, Crema and Espresso for the coffee purist; Fix is infused with delightful Caramel Latte and Mocha Latte flavours for coffee lovers who enjoy the flair of flavour; and Romanza has a Vanilla Cappuccino and Chocolatto flavour that are wonderfully aromatic, deliciously sweet and smooth,  and perfect to enjoy throughout the day.

Machines and capsules will be sold nationally through leading Indonesian retailers, supported by extensive in-store consumer sampling, demonstration and education programs to give consumers the confidence and support to choose what’s right for them.

Further information is available on the new website, www.grinderscoffee.id or by calling the CCAI Customer Service Centre on 0800 100 2653.

The CCAI difference
  • Coca-Cola Amatil Indonesia (CCAI) is a leading beverage sales, manufacturing, and distribution company that was established in January 1992 and has been operating in Indonesia for 25 years.
  • Large-scale capacity in sales, manufacturing, and distribution across Indonesia.
  • Solid customers base across the market in both modern and traditional trade
  • By partnering with our customers, we’ll make all this available for consumers throughout Indonesia.
  • Large-scale informative in store displays and live demonstrations will help educate and support consumers, giving them the confidence and support to choose what’s right for them
The Grinders Coffee Roasters difference
  • Grinders Coffee Roasters is one of Australia’s leading roasters of café-quality coffee.
  • Expertly sourcing and roasting the best single origin and blended coffees from around the world to deliver a range of café-quality coffees with the perfect balance in aroma and flavour.
  • Grinders Coffee Roasters is the first to offer a range of café-quality coffees specifically developed to suit Indonesian taste preferences and offering extensive choice
The Caffitaly System difference
  • Based in Italy, Caffitaly is a global leader in the manufacturer of high quality machine-capsule coffee systems
  • Caffitaly’s unique dual filter system is key to delivering café-quality drinks in the home
  • Its unique capsule machine technology is designed to be simple, easy and convenient for home use
  • A range of machines and simple, colour-coded capsule system makes it easy for consumers to enjoy the perfect coffee, every time, and to suit every style and budget
Patented capsule technology packs in more coffee and flavour, sealed for the ultimate in freshness and convenience.