AMATIL X is our new emerging possibilities platform, to nurture and scale opportunities for growth.
At its centre is AX Ventures, our multi-million dollar corporate venturing program, set up to invest in future revenue growth opportunities outside of our core.
Identifying opportunities for investment are:
We’re looking for ideas, start-ups and scale ups to power growth beyond Amatil’s core business under the following three broad themes.
A Million Moments of Impact
How would you help build a more sustainable future? Would you:
reimagine the packaging lifecycle?
generate value from waste?
improve health and wellbeing?
reduce carbon emissions?
create social impact?
One Step Ahead
How would you make sure customers were really at the heart of the company? Would you:
generate better data to drive lasting customer insights?
use data to delight customers with better outcomes?
predict the future with analytics?
personalise each customer experience?
improve the shopping experience?
LAST MILE DELIVERY
The route to me
How would you make sure people got what they wanted, when and where they wanted it? Would you:
develop new supply chains?
use technology to transform logistics?
reimagine the experience of ordering and delivery?
find better ways to get the customer to come to you?
The Amatil X vision
The vision for Amatil X is to deliver millions of moments of happiness to customers through great experiences. This will involve identifying and exploring opportunities for growth beyond our core; learning from the future instead of the past.
The model will evolve over time, however the initial focus will be:
Services and experiences rather than beverages, as innovation and disruption around beverages sits in our core business
Revenue or capital growth opportunities rather than internal productivity initiatives as these are managed under existing programs (e.g. Innov8 in Australia)
Australia and New Zealand for the Xcelerate program
Global opportunities with an Australian or New Zealand link for AX Ventures’ investments
We will use the Amatil X platform to identify and scale future growth opportunities. It will focus on experiences that will delight our customers beyond our core products and services. The objectives of Amatil X are to identify and invest in emerging possibilities, expand our commitment to custoemr-centric innovation, support our Australia-New Zealand ecosystem and establish new, agile teams to support business operations.