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New Zealand & Fiji

New Zealand & Fiji


New Zealand & Fiji

Our business

Our New Zealand & Fiji Businesses prepare, sell and distribute 36 non-alcoholic beverage brands to approximately 20,500 retail outlets across the two markets. The list of products distributed across all markets includes the iconic Coca-Cola family of products, as well as Sprite, Fanta, Lift, Schweppes, Powerade, Mother, Deep Spring and FUZE Tea. We also produce locally-loved brands including L&P, Pump, Kiwi Blue and Keri Juice in New Zealand and Frubu and Jucy in Fiji.

With headquarters in Auckland, we directly employ approximately 1,000 people across New Zealand. Our major New Zealand manufacturing sites are in Auckland, Putararu and Christchurch.

Our Fiji Business is headquartered in Suva and employs around 300 people. Our main manufacturing site is in Suva with distribution warehouses at Lautoka and Labasa.

Market overview

The non-alcoholic ready-to-drink beverage industry in New Zealand is at a mature stage and evolving rapidly, marked by consumers embracing new trends. Current themes shaping the industry in New Zealand include:

consumer demand trends and opportunities: healthier choices, value, convenience, innovation in packaging and reformulation, technology and environmental and social sustainability, growth in ‘boutique’ brands and fragmentation of the market

increasing competition: between beverage companies and development of private label brands by retailers

changing trade environment: relationship with retailers, retail consolidation and growth, stronger non-traditional channels, technology

changing regulatory environment: container deposit schemes.

The non-alcoholic ready-to-drink beverage industry in Fiji is in a developing stage, and has grown as consumer demand and preferences expand and evolve.

Our route-to-market model

In New Zealand, we sell and distribute our products directly to customers through a segmented execution strategy that leverages consumer and customer insights to get the right portfolio in every outlet. We use a range of route-to-market models to maximise profitability across brand, pack and channel portfolios. In addition to our traditional sales teams, we also utilise online selling platforms. In Fiji we offer a high-touch face-to-face customer service model.

Our channel segmentation

New Zealand

  • Grocery
  • On-The-Go
    • Petroleum
    • General Route & Banner
    • Food Service
    • RECA
    • QSR
  • Others

Fiji

  • Grocery
  • Convenience & Leisure
  • Export