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Our Strategy

In October 2014 we outlined our plans to restore performance and return Coca-Cola Amatil to generating attractive, sustainable shareholder returns. We are implementing our detailed plans against this strategy, and helping maintain a strong and sustainable business for tomorrow.

This approach is anchored in a strategy defined by three pillars:

  • Strengthen category leadership
    • Leading brands in each major NARTD category in each market
    • Increase the range of affordable packs in market (Indonesia)
    • Up-weighted levels of innovative marketing to continually strengthen brand equity
    • Evolving portfolio that adapts to changing consumer preferences
  • Step change in productivity and execution
    • World-class customer servicing capability
    • Route-to-market that provides customer diversification and real competitive advantage
    • Effective leverage of our large-scale, low-cost manufacturing, sales and distribution capability
  • The Coca-Cola Company and our other key brand partners
    • Shared vision of success and aligned objectives
    • Joint plans for growing system profitability
    • Balanced share of risk and reward

2014 Strategic Review

You can read more on the 2014 Strategic Review and our Shareholder value proposition in the 2015 Annual Report.