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Our Vision & Values


Our Vision

Every day we create millions of moments of happiness and possibilities.

FOR OUR CONSUMERS we delight with an exceptional portfolio of brands, always within arm’s reach.
WITH OUR CUSTOMERS we build unrivalled shared value and generate growth.
IN OUR COMMUNITY we make a distinctive and positive contribution to the world we live in.
WE CREATE VALUE with our Partners, built on common purpose.
WE DRIVE productivity and a lean agile cost structure.
FOR OUR SHAREHOLDERS we deliver attractive sustainable returns

Our Values

  • We are straight forward and open
  • We take initiative and own the outcome
  • We focus on today and tomorrow.

How do we use our Vision and Values at CCA?

Our Vision and Values tell us who we are, what we do and how we do it.

Our Vision is our common purpose. It is what unites us at CCA no matter where we are. It harnesses our energy and inspires us to be the best that we can be.

Our Vision is about all of us at CCA. It reflects the scale of our business and the people we touch across all our operations and it creates an emotional connection, it’s the reason we come to work. It’s about what we do every day but also about the future – about always looking for what’s possible tomorrow and building a sustainable organisation for all of us.

Our Values are the glue that holds us all together. They are a guide for how we do business and set an expectation for the way we behave with each other.