KIWI BLUE Eco-twist bottles are the first of their kind to be produced in New Zealand, have 25% less plastic and are recyclable – meaning it’s even easier for Kiwis to feel good about making a small change...
KIWI BLUE Eco-twist bottles are the first of their kind to be produced in New Zealand, have 25% less plastici and are recyclable – meaning it’s even easier for Kiwis to feel good about making a small change for the better.
As the lightest bottle in the still water category in New Zealand, KIWI BLUE Eco-twist also helps make recycling easier because you can fit twice as many empty bottles in your recycle bin when they’re twisted.
Marketing Manager at Coca-Cola New Zealand, Delina Shields, says: “The lightweight bottle means less raw materials are used - even the new caps on KIWI BLUE Eco-twist have 5.7% less plastic than the old caps.
“In simple terms, the PET plastic that we use each year will be reduced by 74 tonnes, which is equivalent to the weight* of approximately 55 cars.
“Key features that most people wouldn’t even recognise, go a long way to ensuring the KIWI BLUE Eco-twist bottle is both functional and carries the mark of quality that is essential across all of our products. For instance, the grooves or ribs provide vital strength to ensure that the super-thin plastic can stand up to every-day knocks the bottle gets in your handbag, sports bag or shopping bag.
“KIWI BLUE Eco-twist is part of an ongoing commitment from Coca-Cola New Zealand to invest in innovation that supports sustainable communities,” says Delina.
KIWI BLUE Eco-twist is the first PET bottle to feature the Love NZ logo – the Government’s recycling brand, designed to encourage Kiwis to recycle.
Love NZ Manager, Lyn Mayes says: “Coca-Cola NZ was one of the first brands to get behind Love NZ in 2011 bringing its advertising and promotional support to help grow the Love NZ brand to its current recognition of 48% consumer awareness. Coca-Cola’s investment in Love NZ means that we are able to promote recycling and increase the number of recycling facilities around the country.
“Identifying products which can be recycled by putting the distinctive Love NZ logo on the pack is an important way to build the Love NZ brand and we are delighted that Coca-Cola has chosen to put Love NZ on the new KIWI BLUE Eco-twist bottle,” says Lyn Mayes.
KIWI BLUE Eco-Twist is available nationwide in 600ml and 1.5L bottles and will feature in a new marketing campaign, launching this month, focusing on the message that being green and serene has never been so easy: simply Choose, Enjoy and Twist!
i Compared with the quantity of plastic used per litre for KIWI BLUE still water PET bottles sold before June 2012.
* Based on Toyota Corolla Sedan GLX.