Pua Magasiva new Move60 Ambassador

Popular actor, radio announcer and fitness advocate, Pua Magasiva, was today announced as an Ambassador for Coca-Cola's Move60 programme.

Popular actor, radio announcer and fitness advocate, Pua Magasiva, was today announced as an Ambassador for the Move60 programme. Move60 is an initiative from Coca-Cola in partnership with BikeNZ and the Foundation for Youth Development (FYD) that encourages teens to be active for 60 minutes a day.

Recent research released by the University of Auckland reports that only 32% of teens aged 15 to 19 meet the physical activity guideline of doing at least 60 minutes of moderate to vigorous physical activity every day. In his role as Move60 Ambassador, Pua will be encouraging teens to follow his example of daily exercise, with the aim of improving this statistic in New Zealand.

The Move60 programme includes an app to support the teens on their fitness journey. The Move60 app offers a platform for teens to ride their bikes safely and socially, engage in some healthy and interactive competition, clock up the kilometres and track their progress.

When Pua is not in front of the camera or behind the microphone, he can often be found working out in the local gym or biking on his bmx.

"I make it a priority to fit in some form of exercise every day, whether it’s a session in the gym or getting out on my bike. I get that it can be harder to stay active as you get into your teens because there are so many distractions, but biking rather than getting the bus into town, or biking to a friend’s house are easy ways to make exercise part of your daily routine."

"The Move60 app is a great incentive to get outside and get moving. It allows you to challenge your mates and win great prizes at the same time. Just activate the app when you go for a ride and you’re good to go," said Pua.

The Move60 app was launched at the end of March as part of the Move60 programme, spearheaded by Ambassador, BMX Olympian Sarah Walker. Sarah Walker stars in the app which features bike-centric games, challenges, competitions and rewards and is free for anyone to download.

As part of the Move60 programme over 350 bikes have been gifted to teens at schools in Waikato, Christchurch and Wellington since the end of March.

Download the app today at www.move60.co.nz