First FMCG to Receive the Rainbow Tick

Coca-Cola Amatil has been announced as the first New Zealand FMCG organisation to receive a Rainbow Tick. CCANZ is the second New Zealand organisation to receive accreditation.

Today, CCANZ has been announced as the first New Zealand FMCG organisation to receive a Rainbow Tick. CCANZ is the second New Zealand organisation to receive accreditation following that of law firm Simpson Grierson last week.

Rainbow Tick is the first movement of its kind in New Zealand with the aim of encouraging organisations and companies to value diversity & inclusion, creating dynamic work environments that are reflective of today’s world. Companies that demonstrate the value placed on diversity and inclusion are awarded with a Rainbow Tick accreditation.

Certification was received through an in-depth audit process, identifying CCANZ policies as expressly including the lesbian, gay, bisexual and intersex communities. Adequate training programmes and staff support as well as active involvement with the external LGBT community were also required.

At CCANZ, diversity is as much as a strategy as it is a way of life.

“Diversity for us at CCA in New Zealand is a central component of our people strategy, and it would be with many organisations, but we really understand that the talent that we need to come into our organisation and the talent that we need to retain in our organisation is changing all the time and it’s much more diverse now than it ever has been in the past” says Martin King, General Manager Human Resources (CCANZ).

The advantages of embracing diversity are ten-fold, with Rainbow Tick identifying, attracting & retaining good employees, brand enhancement and risk mitigation as some of the key benefits of a diverse company culture.

King adds, “It’s an opportunity for organisations to come out, if you like. It’s been long enough. The time has come”.

Read more about Rainbow Tick here.