Loud Shirts Raise Funds for Hearing Impaired Kids

Coke New Zealand raised just over $1,200 for an appeal which will contribute to language development therapy and counselling for hearing impaired children and their families.

On Friday, 19 September Coke New Zealand staff united in their brightest and loudest shirts to raise awareness and funds for hearing impaired Kiwi kids through Loud Shirt Day; the annual appeal of The Hearing House and Southern Cochlear Implant Paediatric Programme.

The appeal seeks to raise funds for deaf children who have cochlear implants and hearing aids to help them to learn to listen and speak with auditory-verbal therapy.

"We simply could not continue to run the campaign if we didn't have companies like Coke taking part. So far we're tracking ahead of last year in terms of donations which is fantastic - it will take a few weeks before we get all of the donations in, but we have estimated we will generate about $180,000-$190,000 this year” says Courtney Bellingham, Fundraising and Events Coordinator at The Hearing House.

Coke New Zealand raised just over $1,200 for the appeal which will contribute to language development therapy and counselling for hearing impaired children and their families, with an ideal goal to help children reach age appropriate language by the time they start primary school at age five. These services are provided free to those families in need.