Coca-Cola Life to Launch in New Zealand and Australia

At Coca-Cola we are currently working towards the launch of Coke Life in Australia and New Zealand in April 2015. We will be launching a 35% less sugar and 35% kilojoule reduced formulation of Coke Life, compared to Coca-Cola, achieved by using a combination of sugar and stevia.

MEDIA RELEASE (Coca-Cola South Pacific): 30 October, 2014

At Coca-Cola we are currently working towards the launch of Coke Life in Australia and New Zealand in April 2015. We will be launching a 35% less sugar and 35% kilojoule reduced formulation of Coke Life, compared to Coca-Cola, achieved by using a combination of sugar and stevia.

Coke Life has been successfully launched in a number of other countries including Argentina, Chile, GB and most recently the US. Following these launches and local consumer research, we believe that Coke Life will offer Australians another great option in the Coca-Cola portfolio.

The launch of Coke Life is another positive step in fulfilling the business commitment we made in July 2013 to offer more lower kilojoule options.

We will have more details to share about the launch of Coke Life when we get closer to the time.