Grab Life by the (Pump) Bottle

Pump is kicking off the New Year by asking consumers to ‘Grab Life by the Bottle’. Building on ‘Take Off with Pump’, this campaign phase plays to the same notion of living life to its full potential, performing at your natural best and of course staying well hydrated – especially through the hot summer months.

Pump is kicking off the New Year by asking consumers to ‘Grab Life by the Bottle’.

Building on ‘Take Off with Pump’, this campaign phase plays to the same notion of living life to its full potential, performing at your natural best and of course staying well hydrated – especially through the hot summer months.

During the campaign TVC shoot, a barren Otahuhu warehouse was transformed into a playground of sorts complete with a trampoline and bespoke crafted rig created from thousands of Pump bottles. Below, a sizeable crew gathered around while an energetic group of guys and girls jumped to great heights grabbing Pump bottles from the rig above.

“The TVC is a more literal interpretation of our tag line with people actually grabbing Pump bottles from a giant rig that we have created” says Sarah De La Mare, Brand Manager.

Of the 20 talent on set, seven were CCANZ staff members, which Sarah says was a real highlight from the shoot.

“It was great to have them come along. The agency noted they were brilliant and that it’s awesome we have such good looking staff!” says Sarah.

So what can you expect to see from this campaign? A 30 second TVC spot is due to air mid-February, with an extended 60 second online spot in the digital arena. The rig made from Pump bottles also spells out a couple of words from the “Grab Life by the Bottle” strap line too, but you’ll have to wait and see which ones!