Coke Life Launch - Bringing Life Into Stores

Coca-Cola Life is the newest member of the Coke family. With its official launch this week, our sales teams have been working hard and building some very creative displays in stores.

Coca-Cola Life is the newest member of the Coke family. With its official launch this week, our sales teams have been working hard and building some very creative displays in stores.

Coca-Cola Life is 35% kilojoule and sugar reduced, providing the same great Coke taste we all know and love, naturally sweetened with Stevia.

It’s no easy task to launch a new product in market, we work hard to make sure our team and our customers have all the tools available to them to share the excitement.

Carl Bringans, Grocery National Field Sales Manager said “The Coke Life launch has surpassed all our expectations. To also see our customers provide tastings and use social media to engage with the consumers is really encouraging.”

Jason Kennedy, one of our Senior Sales General Managers says “And as of Monday we’ll be in market with a new Coca-Cola branded product. This is the first time we’ve launched a new Coca-Cola product since 2006. We’ll be changing out branding in our customer premises including rebranding all the fridges in stores”

Make sure you get in store and try some today!