Lights, camera, Kronenbourg 1664

The stars came out and the Kronenbourg was flowing freely (responsibly, of course) for New Zealand Fashion Week 2015. Zambesi, Stolen Girlfriends Club, Ruby and so many more iconic NZ brands – hitting the catwalk, giving kiwi’s a sneak peak of what we can expect all the ‘cool kids’ to be wearing this season.

The stars came out and the Kronenbourg was flowing freely (responsibly, of course) for New Zealand Fashion Week 2015.

Zambesi, Stolen Girlfriends Club, Ruby and so many more iconic NZ brands – hitting the catwalk, giving kiwi’s a sneak peak of what we can expect all the ‘cool kids’ to be wearing this season.

A market leader for high-end premium beers, with its golden highlights and delicate bitterness, Kronenbourg 1664 is loved by male and female beer drinkers around the world.

Bringing international style and flavour to NZFW, Kronenbourg 1664 joins the iconic fashion event, ensuring guests can enjoy the world class beer from any of the on-site bars during fashion’s busiest week.

Kronenbourg 1664 is supporting an exciting new NZ Fashion Weekend show, the ‘Kronenbourg 1664 Presents Metro Men’s Show’, taking place this Fashion Weekend on Sunday 30 August. The show is one the men won’t want to miss, featuring leading men’s fashion brands Rodd & Gunn and Strangely Normal, showcasing the upcoming trends for spring and summer.

NZFW is the perfect fit for the Kronenbourg 1664 brand, it’s an event that is globally recognised and enjoyed by those who appreciate quality, are confident in expressing themselves and enjoy life’s greatest pleasures.

One of the most highly anticipated moments for the Kronenbourg 1664 team was our ownership of the Stolen Girls Club fashion show at the St James theatre which has recently been renovated and re-opened.

“When we walked into the Stolen Girls club show, the Kronenbourg 1664 factor was as overwhelming as the incessant flashes from the paparazzi’s cameras that greeted you on the red carpet. Our brand was literally everywhere!” According to Tim Jordan, Alcohol Business Manager.

The sponsorship was timed to coincide with a visit from two of the most senior members of the global Kronenbourg 1664 team. Anders Rosendal, Regional Manager Asia Pacific, and Camilla Olsen, Global Brand Manager making the journey from France and declaring that it is one of the best examples of event activation they have seen anywhere in the world.

“I was delighted by the branding the vibe and the very cool feel of both venues” says Anders.

New Zealand Fashion Week will continue for the next 4 days, if you would like to find out more head to the website here or contact resident kiwi fashionista Tim Jordan.