All about Engagement at Countdown Tradeshow

Every year Countdown hold a tradeshow to give the retail partners, like CCA NZ, the opportunity to showcase their new products & campaigns, instore promotions and deals.

Every year Countdown hold a tradeshow to give the retail partners, like CCANZ, the opportunity to showcase their new products & campaigns, instore promotions and deals.

Last week members of the grocery team (pictured above) went to the ASB Show grounds in Auckland for a ‘full on’ two days.

Corey Slieker, GM of Grocery said ‘the role of the tradeshow is to get the retail partners engaged and passionate about our products and what we can offer them in the up and coming year. The retailers are the bridge linking our great brands and in turn, brilliant executions instore.”

Harry Ellis, Key Account Manager of Countdown, presented to over 200 store managers and staff on our exciting new products launching in time for summer, a performance update on our key promotions and a soon to be released summer campaign to replace the coloured cans from last year for the Coca-Cola trademark.

“The CCA Countdown team had a great time at the tradeshow this year. It is always good to engage and excite the Countdown store managers and we are really looking forward to what summer has instore for both Countdown and CCANZ.”