Come alive this summer with THERMO cans

Coke knows how to deliver amazing summer campaigns, and this summer is no exception. This year, Coca-Cola New Zealand has turned up the heat with the launch of another major Coca-Cola innovation - colour-changing packaging that makes the products themselves 'come alive' with colour when they’re icy cold.

Coke knows how to deliver amazing summer campaigns, and this summer is no exception. This year, Coca-Cola New Zealand has turned up the heat with the launch of another major Coca-Cola innovation - colour-changing packaging that makes the products themselves 'come alive' with colour when they’re icy cold.

The limited edition 300ml cans and 600ml bottles feature very cool colour changing Coca-Cola script and contour bottle. In supermarkets, the 1.5 and 2.25L will not be missed with key summer occasions reminding us just how fun summer is!

To kick off the summer season and brand new campaign, staff at the Coca-Cola’s NZ’s head office in Auckland were treated to a special Come Alive surprise this morning. On arrival at the office, the team were thrilled to be given a sample of the new thermo can as they watched hula hoop artists and listened to a live DJ creating a fun atmosphere to start the day.

The campaign will be in market right through summer and will be supported by a multi-layered communications campaign. And in true Coke fashion, there is always more than meets the eye, so search COKEcomealive to see how the brand is taking the campaign right through the line.