Coca-Cola Announces New ‘One Brand’ Marketing Strategy and Global Campaign

Coca-Cola has announced that for the first time ever, all Coke Trademark brands will be united in one global creative campaign with the new tagline “Taste the Feeling.”

Marking a significant shift in its marketing strategy, Coca-Cola has announced that for the first time ever, all Coke Trademark brands will be united in one global creative campaign with the new tagline “Taste the Feeling.”

“Taste the Feeling” will roll out globally throughout 2016 and into 2017.

For a taste of the music and shots of the new campaign- check them out here