Amatil Set to Monster the Competition

Coca-Cola Amatil (CCA) has secured a 20 year multi-million dollar distribution contract for MONSTER ENERGY drinks across New Zealand and Australia.

Coca-Cola Amatil (CCA) has secured a 20 year multi-million dollar distribution contract for MONSTER ENERGY drinks across New Zealand and Australia.

This follows the announcement of Monster Beverage Corporation’s long-term strategic partnership with The Coca-Cola Company (TCCC) in June 2015 to take ownership of all TCCC Energy brands, including Mother and Lift Plus in New Zealand.

The new contract between Coca-Cola Amatil and Monster Energy Company, a subsidiary of Monster Beverage Corporation, takes effect in New Zealand from May 9 2016.

Coca-Cola Amatil (NZ) Managing Director, Chris Litchfield, said that he was excited by the new partnership which will only increase the already extensive portfolio of CCA premium brands in New Zealand.

“Monster Energy is not only a global leader in the energy category but Monster is also one of the fastest growing beverage and lifestyle brands in the world. We are very excited to bring this opportunity to our retail partners and look forward to providing New Zealand consumers with even more great choices,” said Mr Litchfield.

“We are confident that we will reinvigorate the energy category for our retailers here in New Zealand and we can’t wait to get going.”

MONSTER ENERGY will be increasing its marketing investment across both New Zealand and Australia in the coming years to more broadly engage its legion of fans.

For further information:

CCA media contact, Neil Waka


ABOUT COCA-COLA AMATIL – Coca-Cola Amatil Ltd is one of the largest manufacturers and distributors of ready-to-drink beverages alcohol and non-alcohol beverages, coffee and ready-to eat food snacks in the Asia Pacific region and the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in New Zealand, Fiji and Samoa. Coca-Cola Amatil directly employs around 14,000 people throughout Australasia including Australia and Indonesia and indirectly creates thousands more jobs across the supply chain, partnering with key suppliers to manufacture, package and distribute its products. With access to approximately 270 million consumers through more than 700,000 active customers Coca-Cola Amatil is committed to leading through innovation and building a sustainable future and delivering long-term value to shareholders.

ABOUT MONSTER BEVERAGES CORPORATION – Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company's subsidiaries market and distribute energy drinks including Monster Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster® non-carbonated coffee + energy drinks, M3® Monster Energy® Super Concentrate energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS, Full Throttle, Burn, Mother, BU, Gladiator, Samurai, Nalu, BPM, Power Play™, Ultra and Relentless. For more information, visit