The first Coke is on us

Coca-Cola help drive Kiwis back to their local.

From 1 October, Coca-Cola is shouting Kiwi’s their first non-alcoholic drink at participating bars and restaurants around Aotearoa, through their First Coke Is On Us programme.

The First Coke Is On Us is designed to help the hospitality industry which has been hugely affected by the COVID-19 lockdown and treat Kiwis to a free non-alcoholic beverage of their choice whether it’s a Coke, Coke No Sugar, Sprite or Schweppes.

Richard Schlasberg, Country Manager at Coca-Cola Oceania explains, "over the past few years, Coca-Cola has run a Designated Driver campaign, shouting the legends that are sober drivers a free Coke. This year, we’re using the same technology to offer Kiwis their first non-alcoholic drink on us at participating bars and restaurants, whether it’s a Coke, Coke No Sugar, Sprite or Schweppes Ginger Beer – right across the country. We want to help Kiwis visit their local bars, and restaurants, and support the hospitality industry.”

The First Coke Is On Us, is set to encourage Kiwis who enjoy eating and dining out, to socialise with friends and family at their local bars and restaurants. Coca-Cola will take care of the first non-alcoholic drink by offering one free Coca-Cola product per person, including the Coca-Cola Range as well as other selected beverages within the Coca-Cola portfolio to anyone that registers via TXT. The campaign recognises the needs of the hospitality industry and is working to help get Kiwis back to their locals.

Julie White, Chief Executive of Hospitality New Zealand says, “2020 has been an incredibly tough year for the hospitality industry all across New Zealand. Many operators are diversifying, innovating, and changing their operating hours but it’s been a rollercoaster of a journey so far. With the amazing support from our local hospitality communities and incredible initiatives like this from Coca-Cola supporting our revive and thrive strategy go a long way.”

Marisa Bidois, Chief Executive Officer from the Restaurant Association of New Zealand believes this will be helpful to restaurants around NZ. “Our industry has had a very tough year so we applaud Coca-Cola for taking the initiative to get consumers back into hospitality businesses. We can’t wait to welcome our locals back, as well as new customers!”

To get involved, Kiwis can text “ENJOY” to 345 and by registering their details and choosing a participating bar, receive a voucher for 1 x free non-alcoholic beverage from the Coca-Cola range. Limit one use per day; text ENJOY to 345 to get a new code and redeem this offer throughout the campaign.

The full list of bars and terms and conditions for The First Coke Is On Us can be found at coke.co.nz/enjoy.