Amatil X

Unlocking the power of our people.

It’s no secret Indonesia is undergoing a digital transformation. Fuelled by high mobile use, a population of 250 million including ~60 million millennial digital natives and established companies seeking new sources of growth, Indonesia is fast becoming a global startup leader.

At Coca-Cola Amatil, we recognise the rate of change outside our business can be much faster than inside our business, so we’re bringing local startups and an entrepreneurial mindset to our people to help them bridge the gap and discover more possibilities. Start-ups bring speed, we bring scale.  Through the Amatil X, we are exploring how we can bring that speed in house to help our people develop and drive their ideas.

Last week, we hosted our first hackathon in Jakarta, Indonesia. The hackathon was part of a broader innovation program we’re delivering for our people in Indonesia– The Amatil X Academy.

The Amatil X Academy is a six-month accelerator designed to build entrepreneurial capability and connect our people to the local startup ecosystem. Delivered by our partner, BlueChilli, The Amatil X Academy is uncovering some of the best ideas from across the business and giving our people the opportunity to develop these ideas through a structured program.

Our people know our business and our customers best. With the right support we know our team can solve some of our most pressing business challenges.

The two-day hackathon is the first of its kind at Amatil. Almost 100 employees from across the business formed 20 teams who worked together to develop their ideas. Our teams were supported by mentors from leading Indonesian startups and venture capitalists from Go-Jek, Traveloka, Bukalapak, Tokopedia, Pomona, Shopee, Moka POS, Uang Teman, Awan Tunai, and Yummy Corp.

Seven teams will now move to the next stage of the program which will culminate in a shark tank style event in October. Two winning teams from that event will be given six-weeks entrepreneur leave to turn their ideas into a working prototype.

We launched our corporate venturing platform, Amatil X into Indonesia in April to help connect with the startup ecosystem and build entrepreneurial capability. We’re looking to invest in tech startups offering on-demand delivery services, optimised distribution solutions, in-store analytics or sustainable packaging. We are also looking for startups who can work with us to solve our business challenges or help us better serve our customers.