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Alcohol & Coffee

Overview

Our Alcohol & Coffee business is a key driver for future business growth, as our unrivalled portfolio of premium alcohol and coffee brands perfectly complement the market-leading non-alcoholic beverage range.

Unrivalled in the Australian, New Zealand and Pacific markets in which we operate, our premium alcohol portfolio includes a mix of emerging and established brands, some of which we own and some we sell and distribute in conjunction with market-leading brand partners, which include Beam Suntory (the world's third largest premium spirits company) and Molson Coors. 

In the beer and cider categories, our own brands include the multi-award winning Yenda craft beer and Pressman's cider ranges.  These are locally produced in Yenda, NSW by Australian Beer Company, which Coca-Cola Amatil jointly owns with Casella Family Brands.  In partnership with Molson Coors, we brew and distribute Coors (known as Coors Light in America) and Blue Moon in Australia.  Our portfolio also includes Vonu Premium Lager, as well as Fiji Bitter and Fiji Gold (Fiji's number one selling beer) and the Swedish brand, Rekorderlig Cider. 

Through our Fiji-based Paradise Beverages business, we have our own range of spirits, including the highly acclaimed Bounty Rum and Fiji Rum Company range (predominantly sold within the Pacific region).

We are also heavily invested in the coffee industry.  Grinders Coffee, established back in 1962 in Melbourne by Giancarlo Giusti, one of the founders of Melbourne's Lygon St coffee capital. Today, Grinders is one of the premier coffee companies in Australia, combining innovation with heritage with award-winning results.

We employee around 550 people and our main operations include:

  • Australian Beer Company brewery in Yenda, NSW
  • Grinders  Roaster in Fairfield, Victoria
  • Paradise Beverages brewery in Suva, Fiji
  • Paradise Beverages distillery in Lautoka, Fiji
  • Paradise Beverages brewery in Apia, Samoa

 

Leadership

Shane Richardson

Managing Director, Alcohol & Coffee

Shane began his career in the beverage industry over 23 years ago and has gained significant experience in both the alcoholic and non-alcoholic sectors of the market. Prior to joining Coca Cola Amatil, he was the Managing Director of Campari Australia where he led the business to a period of strong market and financial performance. He also held a number of senior management roles within the Fosters business and is well respected for his ability to lead high performance teams to deliver impressive results. Shane holds a Bachelor of Commerce degree in Marketing, and is a Director of the Drinks Association and is an Executive Director of Alcohol Beverages Australia.