Our Alcohol & Coffee Business is headquartered in Sydney and operates throughout the Asia Pacific region. Our capability extends to brewing, distilling, roasting, sales, marketing and distribution, and our portfolio of premium alcohol and coffee brands perfectly complements Amatil’s market-leading non-alcoholic beverage range.
Our premium alcohol portfolio includes a mix of established and high-potential emerging brands that we either own or sell and distribute in conjunction with global brand partners such as Beam Suntory and Molson Coors International.
Our premium spirits portfolio includes Jim Beam Bourbon – Australia’s largest spirits and ready-to-drink brand – and emerging brands such as Canadian Club whiskey, now the fourth-largest brand by volume in the Australian market.
In beer and cider our success has been driven by premium beer brands Coors, Blue Moon and Miller. In 2017 we brought Feral Brewing into our portfolio and have established Yenda as a quality craft beer in the Australian market.
In Fiji and Samoa, our Paradise Beverages Business produces market-leading beers such as Fiji Gold, Fiji Bitter, Vonu Premium Lager, and Vailima; Paradise Beverages also produces premium spirits, including the highly acclaimed Rum Co. of Fiji range, for the local and export markets.
We are also a key player within the hot beverages market. Grinders Coffee was established in 1962 in Melbourne and acquired by Coca-Cola Amatil in 2005. Today it is one of Australia’s premier coffee companies, combining innovation with heritage to deliver award-winning results.
Alcohol & Coffee employs around 800 people across the region, predominantly at our operations including Paradise Beverages breweries in Suva, Fiji and Apia, Samoa, and Paradise Beverages distillery in Lautoka, Fiji, the Grinders roastery in Fairfield, Victoria, Feral Brewing Company in Western Australia, and in state-based teams across Australia.
On 9 September 2019 we announced changes to the Alcohol & Coffee organisational structure and senior accountabilities to further integrate beverage categories across each country of operation.
As a result of these changes all Alcohol & Coffee categories will be managed in line with geographic responsibilities. As such, the Australian based Alcohol & Coffee portfolios will join the Australian Beverages team under the leadership of Peter West; Alcohol and Coffee in New Zealand, Paradise Beverages in Fiji and Samoa, and the international alcohol sales team, will join the New Zealand and Fiji businesses under the leadership of Chris Litchfield; and the Coffee portfolio in Indonesia will form part of the Indonesian business under the leadership of Kadir Gunduz. Amatil’s segment financial reporting will be adjusted to reflect these changes in responsibilities commencing in first half 2020 reporting.
These changes will improve our customer alignment and build on the existing integration in parts of the business including shared operations and sales teams in Australia and the structure in New Zealand.