Skip to content
Indonesia & Papua New Guinea

Indonesia & Papua New Guinea


Our business

Our Indonesia & Papua New Guinea Businesses prepare, sell, distribute and market non-alcoholic ready-to-drink products to hundreds of thousands of modern and traditional trade outlets across the two regions. In addition to the iconic Coca-Cola family of products, our portfolio includes Sprite, Fanta, Nutriboost and Minute Maid. In each country we also produce locally-loved brands including Frestea and Ades in Indonesia and BU in Papua New Guinea.

In Indonesia we operate eight manufacturing facilities in Cibitung, Cikedokan, Bandung, Medan, Lampung, Semarang, Surabaya and Bali. We employ a total workforce of around 6,000 full-time employees and around 3,000 contractors, and distribute over 1.2 billion litres of refreshing drinks to outlets across the nation. We directly serve approximately 500,000 customers and indirectly distribute to approximately 1.5 million customers1.

Coca-Cola Amatil and The Coca-Cola Company jointly own the Coca-Cola bottling operations in Indonesia (‘PT Coca-Cola Bottling Indonesia’ or ‘CCBI’), 70.6 per cent and 29.4 per cent respectively.

Our Papua New Guinea Business employs more than 700 people and generates employment for workers in related industries such as transport, sea freight, raw material supply, consumables, machinery and equipment services. Our range of products is offered through a network of approximately 13,000 customers in various formats and spread around the 22 provinces of the country.

Market overview

The non-alcoholic ready-to-drink beverage industry in Indonesia offers considerable prospects for growth and we believe it will become a growth engine for Coca-Cola Amatil. Our vision for the region is underpinned by the country’s significant long-term growth potential and favourable demographics. Current themes shaping the industry in Indonesia include:

  • strong growth potential: Indonesia is forecast to be the world’s fourth-largest economy by 2050; nominal gross domestic product per capita has increased 12 per cent per annum since 2005; and the economy is expected to be strong and relatively stable
  • demographics: a young population
  • growing affluence: there is a growing middle class personal consumption has grown 12 per cent per annum since 2005
  • increasing competition: market is fragmented with many players, many of whom are single-category focused with additional minor but growing plays in other categories
  • consumer spending: short-term challenges with subdued consumer spending in food and commercial beverages.

The non-alcoholic ready-to-drink beverage industry in Papua New Guinea is in a developing stage and has grown as consumer demand and preferences expand and evolve.

1 Nielsen numeric distribution – December 2019.