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Great past. bright future.

Following the completion of a four-year, $100 million* co-investment with the Victorian Government, Coca-Cola Amatil has announced a review to explore options for future growth at SPC. The investment made in 2014 saved some of Australia's best-loved packaged fruit and vegetable brands, modernised the business and created new business opportunities.

With the company on a solid footing, this review will look at unlocking future growth. This may include a change in ownership, alliances or mergers. There are many great opportunities including new products, new markets, new technologies, further efficiency improvements, and intellectual property.

For more information you can view the media release here and community leaflet here.

Employees are encouraged to raise questions with their Manager, or they can email

If you are a member of the community and have a question email

*Including $78 million by Coca-Cola Amatil and $22 million

View a message from Alison Watkins, Group Managing Director Coca-Cola Amatil


SPC has been committed to bringing premium packaged fruit and vegetables to Australians for 100 years.

Employing around 1,200 full and part-time employees, SPC has core activities in fruit and tomato processing in Victoria’s Goulburn Valley and has sales offices in every Australian state. SPC’s core brands are SPC, SPC ProVital, Ardmona, Goulburn Valley, IXL, Henry Jones, Taylor’s and Perfect Fruit. 

Since SPC was first established in the early 1900s, there has been a long and enduring relationship between our growers, the community and our employees. When you purchase SPC products, you’re helping to create a sustainable future for farmers, local businesses, and our employees. 

We know that knowing where your food is grown is important to Australians and we’re proud to be made in Australia.

SPC is proud to support the local Goulburn Valley Community and we are one of the biggest employers in the region. Growers and local families from the Goulburn Valley have worked together and supported SPC for nearly a century.

SPC has sponsored Shepparton's SPC Kidstown for more than 10 years and in 2016 began a partnership with Ganbina, a Goulburn Valley-based organisation whose long term goal is to empower Indigenous people to achieve true social and economic equality. SPC has also proudly supported the Foodbank charity for more than 15 years and contributes product equivalent to more than 150,000 meals a year for the homeless and those in need.


Reg Weine

Managing Director, SPC Ardmona

Reg was appointed Managing Director of SPC in May 2015. Immediately prior to joining SPC Reg was Chief Executive Officer at Bulla Dairy Foods for four years. Before joining Bulla Dairy Foods in 2009, Mr Weine was the Director of Sales and International for the publicly listed Blackmores Limited where he served on the Executive Team and had responsibility for Australia, Thailand, Malaysia, New Zealand, Indonesia, Singapore, Hong Kong, Taiwan and the UK.  Reg’s 20-plus year career in fast moving consumables also includes Senior Leadership, and Executive positions with The Smiths Snackfood Company, Pepsi Cola Bottlers, and Sara Lee Corporation.