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Our Purpose & Values


Every day we create millions of moments of happiness and possibilities.

FOR OUR CONSUMERS we delight with an exceptional portfolio of brands, always within arm’s reach.
WITH OUR CUSTOMERS we build unrivalled shared value and generate growth.
IN OUR COMMUNITY we make a distinctive and positive contribution to the world we live in.
WE CREATE VALUE with our Partners, built on common purpose.
WE DRIVE productivity and a lean agile cost structure.
FOR OUR SHAREHOLDERS we deliver attractive sustainable returns.

Our Values

  • We are straightforward and open.
  • We take initiative and own the outcome.
  • We focus on today and tomorrow.

How do we use our PURPOSE and Values at Coca-Cola Amatil?

Our Purpose and Values tell us who we are, what we do and how we do it.

Our Purpose is our common purpose. It is what unites us at Coca-Cola Amatil no matter where we are. It harnesses our energy and inspires us to be the best that we can be.

Our Purpose is about all of us at Coca-Cola Amatil. It reflects the scale of our business and the people we touch across all our operations and it creates an emotional connection, it’s the reason we come to work. It’s about what we do every day but also about the future – about always looking for what’s possible tomorrow and building a sustainable organisation for all of us.

Our Values are the glue that holds us all together. They are a guide for how we do business and set an expectation for the way we behave with each other.

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The Group Strategy is our blueprint for success. It positions us to capture growth and deliver long-term value.


A man filling bottles at Kewdale in the 1970s.

Our History

We’ve been constantly evolving, adapting to changing markets, consumer tastes and technology, for more than a century.



Discover our view of the world.