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Consumer Wellbeing: 2020 Fact Sheet
Consumer Wellbeing: 2020 Fact Sheet

Consumer Wellbeing: 2020 Fact Sheet


THE WELLBEING OF OUR CONSUMERS – PHYSICAL, MENTAL AND SOCIAL – IS AT THE HEART OF OUR VISION TO DELIGHT MILLIONS OF CONSUMERS EVERY DAY.

Our 2020 goal and progress

Our 2020 goal is to measure the sugar per 100ml of our non-alcoholic beverages portfolio in all countries of operation and reduce total sugar grams per 100ml by 10 per cent in Australia and New Zealand (compared to 2015).1 At the end of 2019, we had achieved an 8.8 per cent reduction in sugar grams per 100ml for our non-alcoholic beverages portfolio in Australia, and a 5.3 per cent reduction in our non-alcoholic beverages portfolio in New Zealand.

Our commitment and approach

To fulfil our vision to delight our consumers, we are increasing choice in all product categories. This builds on our approach to responsible marketing, and our commitment to providing consumers with the information they need to decide on the right beverage for any occasion.

We are open and responsive to changing consumer tastes and preferences and aligned with global health guidelines, including World Health Organisation guidelines on the recommended daily intake of added sugar.

We measure the amount of sugar per 100ml of our non-alcoholic beverages portfolio in all countries of operation. Our aim is to reduce total sugar per 100ml by 10 per cent in Australia and New Zealand by 2020 and by over 20 per cent in Indonesia.

We have also joined with industry peers in Australia to set an industry-wide pledge of a 20 per cent reduction in sugar per 100ml across our non-alcoholic beverages portfolio by 2025. This pledge is also shared by our New Zealand business. In addition, we are committed to making conveniently available the nutrition and responsible consumption information that our consumers want.

Our wellbeing initiatives, which include quality standards, are guided by regulatory requirements and relevant company policies. These include the Coca-Cola Amatil Group Human Rights Policy and Alcohol Advertising and Marketing Standards, which confirm our commitment to the wellbeing of our consumers. We also adhere to The Coca-Cola Company’s Responsible Marketing Policy, Global School Beverage Guidelines and local industry voluntary commitments such as the Alcohol Beverages Advertising Code and DrinkWise Australia’s voluntary labelling guidelines, the Responsible Children’s Marketing Initiative in Australia, and New Zealand’s Healthy Kids Pledge. Quality performance is monitored via regular internal and external audits, as well as audits conducted by The Coca-Cola Company, to ensure we meet stringent quality, safety and environmental requirements.

Download the full Consumer Wellbeing 2020 Fact Sheet [PDF 1.4 MB]

14  new low- or no- sugar product innovations in Australia, New Zealand and Indonesia

Consumer Wellbeing

By the end of 2019, we had made good progress towards our sugar reduction goals for our non-alcoholic beverage portfolio. In Australia, we have reformulated 25 products since 2015, including five in 2019, and reduced our sugar grams per 100ml in Australia by 8.8 per cent compared to the 2015 baseline. In New Zealand we have reformulated eight products since 2015, reducing sugar grams per 100ml by 5.3 per cent. In both Australia and New Zealand, 90 per cent of Coca-Cola product marketing in 2019 featured reduced or no-sugar Coca-Cola.

In Australia, New Zealand and Indonesia we are continuing to make small pack sizes available in all distribution channels. Small packs are now offered in 90 per cent of grocery stores and 72 per cent of petrol and convenience stores in Australia. In New Zealand, 100 per cent of grocery stores and 61 per cent of petrol and convenience stores offer small packs.

We are also making good progress in our other countries of operation. Initiatives include measuring portfolio-wide sugar content, implementing reformulation road maps, and planning further new low- or no-kilojoule product launches. In Indonesia, we have reformulated eight products since 2015, reducing sugar grams per 100ml by 13.5 per cent compared to the 2015 baseline.

Download the full Consumer Wellbeing 2020 Fact Sheet [PDF 1.4 MB]

1 Sugar measurement is portfolio-wide weighted volume average total sugar content grams per 100ml. Baseline is MAT 31 December 2015.

2 Compared to a 2015 baseline.

Infographic: 8.8% reduction achieved in sugar grams per 100ml in Australia; 20% reduction targeted in sugar grams per 100ml by 2025 in Australia and New Zealand; 13.5% reduction achieved in sugar grams per 100ml in Indonesia; OVER  20% reduction targeted in sugar grams per 100ml by 2020 compared to 2015 baseline in Indonesia

More Information

INDONESIA’S SUGAR REDUCTION GOAL Navigation Show below Hide below

Case study: Indonesia's sugar reduction goal

Coca-Cola Amatil Indonesia reduced sugar across its portfolio by 13.5 per cent in 20192. We are working towards reducing total sugar per 100ml by 20 per cent in Indonesia by the end of 2020.

New recipe, less sugar, great taste Navigation Show below Hide below

Case study: New recipe, less sugar, same great taste

In 2019 Coca-Cola Amatil and The Coca-Cola Company introduced a reformulation of one of our most important brands, Sprite. Australians love the great Sprite taste; however, we also know that eating and drinking less sugar is important for many people.

To continue to delight our consumers, The Coca-Cola Company created a new recipe that not only tastes great but supports the wellbeing of consumers.

It’s no small task to create a beverage consumers love – the process involved understanding consumer needs, developing reduced sugar recipes, implementing taste trials, refreshing the brand, and finally launching the new recipe.

In September 2019 the new Sprite recipe was launched which has 40 per cent less sugar (4.9 grams per 100ml) than the Sprite on the market in August 2019 (8.6 grams per 100 ml). Importantly, the new recipe continues to feature the unique lemon-lime taste that makes Sprite so popular. 

This Sprite reformulation is one of many across the Amatil portfolio and forms part of our ongoing work with The Coca-Cola Company to launch reformulated products in order to reduce volume average weighted sugar content g/100ml by 10 per cent by 2020.

Reducing the sugar in Sprite is just one of the many things we are doing to help people make choices that are right for them. We’re also reducing sugar in a range of other drinks, introducing more smaller pack sizes, and launching new, no sugar beverages.

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