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We provide consumers with choice and the information they need to make the right decisions for them.

We delight millions of consumers everywhere and every day with our leading range of ready-to-drink non-alcoholic and alcoholic beverages, coffee and food snacks.

We agree that too much sugar and excess kilojoules are not good for anyone. We are working to help provide the right options and information so that people can better manage their sugar intake.

Our approach includes promoting choice, innovation to reduce sugar content across our portfolio, promoting clear facts, marketing responsibly and leading engagement.

Mai Wiru Partnership, Australia

As part of our community responsibilities we are working with Indigenous communities to help shape local consumer choice. This includes a three-year partnership with not-for-profit group the Mai Wiru Foundation.


By combining modern and local Traditional Knowledge of food preparation, the Mai Wiru Foundation aims to reduce sugar intake by encouraging healthy alternatives and supporting health promotions.  The program supports community health and wellbeing in Indigenous communities in South Australia, the Northern Territory and Western Australia. 

Responsible Marketing Policy

Coca-Cola Amatil supports the responsible use of advertising and marketing in the countries in which we operate. We do not market energy or sports drinks, or sugar-sweetened sparkling beverages to children under the age of 12.  Our policy covers all forms of marketing with clear guidelines for sponsorship and other brand activities.


As a member of the Australian Beverages Council, we strictly abide by the marketing requirements of the Australian Competition and Consumer Commission (ACCC) and the Food Standards Code. We also support the voluntary advertising guidelines set by the Australian Association of National Advertisers, and the Australian Code of Practice on Nutrient Claims.


Five Pillar Approach

For our non-alcoholic beverages we support The Coca-Cola Company’s five-pillar approach on responsibly working to manage consumer choices.


 These pillars are:

  • Promote choice;
  • Innovate for reduced kilojoules;
  • Promote clear facts and information on-pack;
  • Market responsibly; and
  • Lead engagement with industry, policy makers and experts.

More choices of smaller serving options Navigation Show below Hide below

In Australia:

  • Launched 250mL packs for Coca-Cola TM brands (2014)
  • Expansion of 200ml multipacks for Coca-Cola TM brands
  • Shift 450mL PET to 390mL PET for Coca-Cola TM brands **
  • Shift 385ml glass to 330ml glass for Coca-Cola TM brands **
  • Launched Mount Franklin Lightly Sparkling Flavours 450mL

**in select channels

In New Zealand:

  • Extended 250ml multipack to Fanta and Schweppes Mixer range (2014)
  • Launched Powerade 500mL PET (2014)
  • Launched Kiwi Blue sparkling flavours single serve (2014)

More choices of lower kilojoule options Navigation Show below Hide below

In Australia:

  • Zico Coconut Water (2014)
  • Coke Life
  • Fanta Zero
  • Powerade Zero Lemon Lime (2014)
  • Kirks Sugar Free Pasito Natural (2014)
  • Glaceau Vitaminwater Focus (2014)

In New Zealand:

  • Coca-Cola Stevia No Sugar (2018)
  • Coca-Cola No Sugar (2017)
  • Keri Juice 50% Less Sugar
  • Zico Coconut Water
  • Lift+ Zero (2014)
  • Powerade Zero (2014)
  • Coke Zero Vanilla (2014)
  • Deep Spring Naturals - 312 kJ sparkling flavoured spring water
  • Low kJ Fuze Tea (2013 & 2015)
  • Kiwi Blue sparkling flavours multi serve (2013)

Nutrition and choice information Navigation Show below Hide below

In Australia:

In New Zealand:

  • Nutrition information on 75% of our vending machines
  • Adopted Coca-Cola TM marketing approach in 2014, including lower / no kJ variants in all advertising and activation

Help and inspiration to be more active and energetic Navigation Show below Hide below

In Australia:

  • >$1.6 million per year invested in nutrition education and get active programs, including Happiness Cycle 

In New Zealand:

  • > $2.35 million in activation of key sporting properties including yearly investment in the Powerade Challenge in Auckland, Wellington and Christchurch, Super 15, cricket, marathons and fun runs